Caroline Stürup

Sales and communications professional with experience across customer relations, business development, and operational coordination within the fashion and lifestyle industry. Skilled at building strong relationships with customers, partners, and stakeholders in both B2B and B2C environments, while supporting commercial growth through effective communication and structured execution. Combining a proactive mindset with strong interpersonal skills, I thrive in dynamic environments where sales, collaboration, and brand communication intersect.

Sales & Operations Manager at SILFEN (2025-05 – Present)

• Manage day-to-day relationships with 20+ global B2B clients as primary account owner, alongside B2C customer engagement.
• Drive B2B sales growth through acquisition of new customers and ongoing partner development, resulting in increased revenue.
• Oversee and strengthen relationships with international partners, retailers, and external sales agents across global markets.
• Coordinate operational and logistical processes to ensure efficient order handling and smooth internal workflows.
• Initiate and manage strategic influencer seeding and gifting campaigns, including high-profile product placements (e.g. Emma Chamberlain seeding).
• Support management with commercial, marketing, and business development initiatives.
• Contribute to the expansion and strengthening of the brand's global B2B presence.

Communications & Customer Coordinator at HOSBJERB (2024-08 – 2025-05)

• Supported B2B sales activities and commercial processes through coordination and communication with management.
• Acted as primary point of contact for both B2B and B2C customers.
• Managed customer communication across email and social media, ensuring consistent brand tone and high service quality.
• Coordinated sales information and ensured alignment between sales, operations, and customer service functions.
• Developed newsletters and digital content using Klaviyo and ActiveCampaign to support customer engagement and retention.

Web & Communications Assistant at KINRADEN (2022-08 – 2023-08)

• Supported marketing, e-commerce, and communication functions in a cross-functional role.
• Produced written content for newsletters, website, and digital channels.
• Assisted with visual and written updates across brand's online platforms.
• Handled daily customer and showroom inquiries, ensuring consistent service and brand experience.
• Collaborated closely with marketing and e-commerce teams on ongoing campaign and content execution.

Customer Relations Associate at LES DEUX (2021-11 – 2022-09)

• Managed customer service and relationship-building across both B2B and B2C inquiries.
• Handled customer follow-up and contributed to retention efforts, including Trustpilot communication and reviews.
• Supported marketing activities on a limited basis, including coordination around influencer profiles and brand outreach.
• Collaborated closely with marketing, showroom, and logistics teams to ensure consistent customer experience.

Sales Coordinator & Communications Support at VIA Danese (2021-01 – 2021-12)

• Provided sales support and customer communication for international clients and partners.
• Assisted sales team with written and verbal communication in English.
• Supported coordination of customer inquiries and order-related communication.

Substitute Teacher (2017-01 – 2018-12)

• Taught various subjects across grade levels, with a focus on German as a fixed subject.
• Held both substitute and temporary teaching positions with increasing responsibility.
• Provided one-on-one private tutoring for a student with special educational needs, adapting teaching methods to individual learning requirements.
• Developed strong communication, patience, and relationship-building skills in an educational setting.

BA in English – University of Copenhagen (2022-01 – 2025-12)

Fashion Management – KEA (2018-01 – 2020-12)

Upper Secondary Education – Nærum Gymnasium (2014-01 – 2017-12)