Koushik Ghosh

Self starter go getter with good strategy thinking and quick learning & quick decision making abilities. Experienced professional with more than 20 years in Sales, Marketing & Distribution in FMCG industry. Expertise in retailing with subordinates to achieve secondary and primary targets, functional control of men, materials, markets, and money, implementing new sales plans and business strategies, opening and developing new stockists and outlets, selection and training of sales teams, and handling retail, wholesale, and HORECA outlets.

Area Sales Manager - Rausheena Udyog Ltd - Jamshedpur, Jharkhand

(2025-07)

In last nine months appointed C.S.A. & 10 distributors in Jamshedpur & surrounding markets. Achieved secondary & primary target of last month (April'26) which is approx ₹66 Lakhs.

Area Sales Manager - Cosmo Herbals Ltd. - Jamshedpur, Jharkhand

(2015-04 - 2025-06)

When started, company had 1 Super Stockist in Dhanbad and 36 Stockists with monthly primary figure of Rs.8 lacks. Grew to 2 Super Stockists in Ranchi & Dhanbad with 55 Stockists in 24 district towns, achieving monthly primary figure of Rs.26 lacks by FY(2019-2020). Made availability in approx 6,000 outlets across Grocery, Cosmetics, Medical Stores, Saloons & Parlours across Jharkhand.

• New products launch awareness through promotional activities with 'A' class visibility in retail & parlour outlets
• Created new consumers through in-shop & exhibition activities
• Analyzed market targets & supports required
• Collected competitors strategies & trends
• Credit control in saloon & parlour outlets
• Submission of performance note to the R.S.M.

Territory Sales Officer - Alkem Laboratories Ltd. - Ranchi, Ramgar & Jamshedpur

(2013-03 - 2015-03)

When started at HQ: Jamshedpur, secondary sales were Rs 2 lakhs including Ranchi-2 and Ramgar territory. Took secondary sales to Rs 5.5 lakhs by appointing number of positive distributors in the territory.

Sales Officer - Mihijam Vanaspati Ltd. - Jamshedpur & Surroundings

(2010-01 - 2013-03)

Established distribution channel with Cherry Vanaspati, Mamta Olin & Mamta Mustered Oil amongst top three brands of Jamshedpur. Achieved business value of Rs.8.5 crores in FY(12-13) in Jamshedpur & surroundings market. Made availability in 60% of grocery outlets. Setup distribution network of 11 in Jamshedpur & surroundings markets.

Territory Sales Incharge - R.D.M. Care (India) Pvt. Ltd. - Jamshedpur

(2008-07 - 2010-01)

When started, had 3.5 lakhs secondary sale per month with a single distributor. Found huge differences between demand & supply ratio. Opened 2 proper service provider distributors and monthly sales hit 12 lakhs. Surrounding market's were booming as per expectation.

Sales Representative - Wimco Pen & Stationery - Jamshedpur & Surroundings

(2005-06 - 2008-06)

Established Pentek Pen in advance payment to stockists amongst top five brands of Jamshedpur. Made availability in 80% of stationery, books & general stores outlets with 'A' class visibility. Setup distribution network of 12 in Jamshedpur and surrounding markets.

• Business development getting involved in business planning
• Analyzing market targets

B.A. - Ranchi University (2002)

I.A. - Bihar Intermediate Education Council (1999)

Matric - Bihar School Examination Board (1997)