Nelli Jeloudar

Danish born entrepreneur with more than 8 years of experience in ecommerce and operations within the fashion industry and consumer products. I am currently residing in Amsterdam, but will be relocating to Copenhagen in early 2023

FOUNDER & CEO

Bundleboon (NL, BE) 2018 - present

• Defining brand and marketing strategy
• Ecommerce strategy 
• Managing a multi-cultural team
• Developing and maintaining our website and back-end Conducting ecommerce strategy specifically for curated shopping
• Innovating the customer journey with focus on personalisation
• Growth strategy
• Investor relationships
• Defining a new business model to achieve profitability 
• Uptimizing user experience through storytelling, branding and design
• Maintaining and uptimizing Shopify front-end
• Analysis and reporting (e.g stock analysis and KPIs)
• P&L, budget & cashflow management

Jolo Fashion Group (NL) 2022- NOW

• Conducting a D2C strategy for 10 B2B brands within the group
• Establishment of brand strategies for 10 brands
• Project manager in developing webshops in Shopify 
• Defining customer journeys 
• Ecommerce strategy
• Budget establishment
• KPI reporting and analysis
• Marketing strategy (across all funnels)

Rosefield Watches (NL) 2017-2018

• Defining customer journey
• Improving user experience
• Launching loyalty and reward processes

• Established the international customer service
• Part of the international operations team
• Part of the M&A team, when The Cloakroom was sold to a German competitor
• Defining customer journey across multiple channels and 5 countries

PANDORA (DK) 2011 - 2014

• Representing the Danish brand in Copenhagen
• Helped with store openings in all over Denmark. Including the one in Amagertorv
• Trained new staff members in PANDORA's Way of Selling 

Copenhagen Business Academy

Associates Degree in International Marketing Management 2010-2012

University of Copenhagen

Bachelor of English language and litterature 2006 - 2009