FOUNDER & CEO
Bundleboon (NL, BE) 2018 - present
- Defining brand and marketing strategy
- Ecommerce strategy
- Managing a multi-cultural team
- Developing and maintaining our website and back-end Conducting ecommerce strategy specifically for curated shopping
- Innovating the customer journey with focus on personalisation
- Growth strategy
- Investor relationships
- Defining a new business model to achieve profitability
- Uptimizing user experience through storytelling, branding and design
- Maintaining and uptimizing Shopify front-end
- Analysis and reporting (e.g stock analysis and KPIs)
- P&L, budget & cashflow management
CONSULTANT
Jolo Fashion Group (NL) 2022- NOW
- Conducting a D2C strategy for 10 B2B brands within the group
- Establishment of brand strategies for 10 brands
- Project manager in developing webshops in Shopify
- Defining customer journeys
- Ecommerce strategy
- Budget establishment
- KPI reporting and analysis
- Marketing strategy (across all funnels)
CUSTOMER LOYALTY MANAGER
Rosefield Watches (NL) 2017-2018
- Defining customer journey
- Improving user experience
- Launching loyalty and reward processes
CRM MANAGER The Cloakroom/Curated Shopping Group (DK, NL, DE) 2014-2017
- Established the international customer service
- Part of the international operations team
- Part of the M&A team, when The Cloakroom was sold to a German competitor
- Defining customer journey across multiple channels and 5 countries
Brand ambassador & advisor
PANDORA (DK) 2011 - 2014
- Representing the Danish brand in Copenhagen
- Helped with store openings in all over Denmark. Including the one in Amagertorv
- Trained new staff members in PANDORA's Way of Selling
