Trine Faber

Senior Marketing & Commercial Leader with 15+ years of experience driving business growth, building strong brands and leading organisations across media, streaming and digital consumer businesses in Europe. Combines strategic marketing expertise with strong commercial acumen, including P&L ownership, investment prioritisation, international expansion and business transformation. Experienced in translating business strategy into clear priorities, aligning stakeholders at executive level and driving measurable results across complex, cross-functional and international organisations.

A people-focused leader who is passionate about developing talent, building high-performing organisations and creating environments where people can thrive and deliver their best. Recognised for bringing clarity to complexity, building strong stakeholder relationships and connecting diverse teams around shared ambitions. Brings a combination of consumer understanding, commercial thinking and transformational leadership, with experience spanning brand strategy, digital growth, partnerships, customer engagement and data-driven decision-making.

Head of Marketing, DK at Just Eat Takeaway.com (2024-07 – Present)

Marketing Leadership | Commercial Growth | Transformation | P&L Ownership

• Lead the Danish marketing agenda with full P&L responsibility, translating business priorities into marketing strategy, investment decisions and commercial growth.
• Spearheaded a strategic repositioning towards younger audiences, strengthening brand relevance and driving growth in brand preference and urban order volume.
• Led the transition from a globally controlled approach towards a more locally relevant, data-driven marketing model, enabling stronger market ownership and more effective execution.
• Drive annual planning, budget allocation and marketing effectiveness, using consumer insights, performance data and Marketing Mix Modeling (MMM) to inform investment decisions.
• Delivered +63% Instagram engagement, +1,815% TikTok followers and 7M+ social views in seven months, alongside a 5% increase in brand preference among the target audience.
• Build and develop high-performing teams, fostering clear direction, accountability and collaboration in a complex matrix organisation.
• Align senior stakeholders across Commercial, Product, Finance, Analytics and Marketing, turning competing priorities into shared decisions and coordinated execution.
• Lead external agency relationships and explore new technologies and ways of working to strengthen marketing effectiveness and organisational capabilities.

VP Marketing & Communications, Continental Europe & Baltics at Viaplay Group (2022-12 – 2024-07)

International Leadership | Market Expansion | Organisational Development | P&L Ownership

• Led regional marketing and communications across Continental Europe and the Baltics, aligning brand strategy with local market needs and commercial priorities.
• Built the Dutch headquarters and established a senior regional marketing organisation of 12+ FTE, creating the structure, capabilities and collaboration needed to support expansion.
• Held P&L accountability and led marketing strategy, budget allocation and investment priorities across brand, acquisition, retention and partner growth.
• Led market entry into the Netherlands and Poland, delivering 70% aided brand awareness within three months in the Netherlands through integrated go-to-market execution.
• Developed and aligned cross-functional teams across Marketing, Product, Commercial and local market leadership to translate business objectives into clear priorities and execution.
• Built strong relationships with executive stakeholders and external creative, media and PR partners to deliver integrated marketing and communications.

Head of B2B marketing, Nordics at Viaplay Group (2021-11 – 2022-12)

People Leadership | Commercial Growth | Strategic Partnerships | Revenue Development

• Led and developed a 15-person marketing organisation across six geographies, establishing clear direction, accountability and collaboration across markets.
• Drove 110% growth in partner revenue through strategic B2B growth initiatives and stronger alignment between marketing and commercial priorities.
• Developed partnership ecosystems across the Nordics, Baltics and Iceland, identifying opportunities for joint business development, customer engagement and revenue growth.
• Led integrated marketing programmes, partner strategies and live experiences connecting brands, content and commercial opportunities.
• Built alignment across Commercial, Marketing, Content and local market teams, translating shared business objectives into coordinated initiatives and measurable outcomes.

Marketing manager & Team lead marketing, DK at Nordic Entertainment Group (2013-04 – 2021-11)

Marketing Strategy | Brand & Campaigns | Media Investment | Team Leadership

• Led the Danish marketing team, with responsibility for marketing budgets, KPIs and media investment across multimillion-DKK campaigns.
• Developed and executed integrated marketing strategies and campaigns across brand, media and digital channels to strengthen brand positioning and consumer engagement.
• Led agency and external partner relationships across creative, media and production, ensuring alignment between strategic objectives and campaign execution.
• Developed team capabilities and ways of working in a rapidly evolving media and streaming landscape, balancing brand building with changing consumer behaviours and business priorities.
• Collaborated with commercial and cross-functional stakeholders to translate business objectives into effective marketing plans and coordinated execution.

Marketing Coordinator at TV 2 Promotion, DK at TV 2 (2011-08 – 2013-01)

Campaign Development | Marketing Coordination | Cross-Functional Collaboration

• Supported the planning and coordination of marketing and promotional activities within a leading Danish media organisation.
• Contributed to campaign development and execution, collaborating with internal stakeholders to support TV 2's marketing and promotional priorities.

Master in Strategic Market Creation - SMC – Copenhagen Business School (2013-07 – 2015-08)

Bachelor in HA.kom (Communication and business economy) – Copenhagen Business School (2011-08 – 2013-06)