Anette Jensen

Sales Director with more than 20 years of experience driving profitable B2B growth through strategic sales leadership, business development and commercial transformation. Proven track record of delivering significant revenue growth, building high-performing sales teams and developing long-term strategic partnerships. Experienced in leading commercial strategy, sales planning, forecasting, KPI management and business performance optimisation.

Recognised for identifying new market opportunities, understanding customer needs and translating commercial strategies into measurable business results. A relationship-driven leader with a passion for coaching teams, creating customer value and building a culture of accountability, collaboration and commercial excellence.

Head of Commercial Sales & Partnerships at Hvidovre IF (2023-01 – 2025-01)

• Developed and executed the commercial partnership strategy.
• Managed budgets, sales forecasting and KPI reporting.
• Identified and developed new business opportunities.
• Negotiated and developed strategic partnerships.
• Generated DKK 6.7 million in commercial partnership revenue.
• Expanded the commercial partner portfolio from 8 to more than 110 companies.
• Built long-term strategic relationships with senior business decision-makers.
• Strengthened the club's commercial platform through new partnership initiatives.

Head of Commercial Sales & Partnerships at Fremad Amager (2018-01 – 2022-01)

• Developed the commercial sales strategy.
• Managed budgets exceeding commercial targets.
• Led and coached high-performing sales teams.
• Drove new business development and customer acquisition.
• Customer acquisition and relationship management.
• Increased commercial partnership revenue from DKK 105,000 to DKK 5 million.
• Established more than 100 new corporate partnerships.
• Delivered significant commercial growth across the organisation.
• Acquired more than 100 new B2B customers.
• Increased annual commercial revenue by more than 4,800%.
• Developed and executed the club's commercial growth strategy.

Team Manager at Eniro / KRAK (2013-01 – 2015-01)

• Led a team of 20 internal employees and 8 field-based B2B sales representatives.
• Managed budgets, KPI reporting and forecasting.
• Recruited, coached and developed sales professionals.
• Conducted field coaching and sales ride-alongs, providing structured feedback and practical coaching to improve customer meetings, negotiation techniques and closing skills.
• Designed and delivered sales training programmes to improve individual and team performance.

Team Leader at Multidata (2010-01 – 2012-01)

• Led a team of 30 employees.
• Recruitment and onboarding.
• Performance and development reviews.
• Employee development.
• Customer projects.
• Developed employees through coaching, performance reviews and ongoing skills development.
• Managed the Atradius project, generating DKK 30 million in revenue within three months.

Sign Painter

Decorative Painter

Serigraphy