Victor Siqueira

Retail and fashion professional with 13 years of experience across merchandise planning, commercial planning, inventory management, Open to Buy, pricing, P&L; and e commerce. Experienced in translating sales and inventory data into assortment, investment and commercial decisions across stores, e commerce, wholesale and marketplace channels. Strong analytical background combining Excel, BI and data driven decision making with hands on fashion planning experience.

Business Intelligence Coordinator - AMERICANAS S.A.

(2025-05)

• Lead Digital Channel performance and P&L; planning across Marketplace and O2O, covering sales, investment, margin and inventory related decisions.
• Own annual GMV and investment planning, budget versus actual analysis and commercial target setting across departments, sellers and campaigns.
• Identify revenue and profitability opportunities through KPI analysis, competitive intelligence and cross functional partnership with Sales, Finance, Marketing and Technology.
• Built commercial intelligence capabilities and executive reporting using BI, pricing and competitive data to support actionable decisions.

Planning Coordinator - LENNY NIEMEYER

(2024-08 - 2025-05)

• Led sales, margin, markup, markdown, Open to Buy, assortment, distribution and inventory planning for an omnichannel fashion operation.
• Planned sales and merchandise investment by category and channel across retail, wholesale, export and franchise operations.
• Managed product depth and assortment decisions, including grade definition, store mix modulation and inventory allocation priorities.
• Developed and maintained BI dashboards and supported implementation of algorithm based tools for distribution, replenishment and stock transfers.

Planning Specialist - LENNY NIEMEYER

(2023-12 - 2024-08)

• Managed sales targets and planning by channel, including omnichannel sales, seasonality, assortment, inventory and commercial calendars.
• Managed Open to Buy, sales and margin budgets, markdown and discount strategies, and inventory liquidation plans.
• Analyzed sales curves by month, day and hour and translated performance trends into commercial and inventory actions.
• Defined product investment, purchase depth and assortment by collection, product and geographic market.

Performance Specialist - FARM RIO

(2023-04 - 2023-11)

• Built and modernized analytical tools for product, category, channel and collection performance.
• Developed assortment and pricing analyses based on growth potential, product mix, price architecture and markup strategy.
• Presented weekly performance insights to Style and Creative teams to support collection and commercial decisions.

New Business Specialist - KENNER

(2021-03 - 2023-04)

• Managed sales forecasting, planned sales, product rotation, assortment, Open to Buy, inventory, margin, markup, replenishment and store level modulation.
• Managed inventory for Kenner e commerce and Kenner USA and implemented replenishment software across more than 10 customers.
• Managed product lines generating more than BRL 60 million in sales in 2022, with 57% growth in sneakers and 47% growth in flip flops across retail and e commerce.

Buyer - REDLEY

(2019-06 - 2021-03)

• Managed suppliers, purchasing, Open to Buy, inventory, assortment, margin, distribution, replenishment and stock transfers for footwear categories.
• Owned purchasing and commercial planning decisions from supplier negotiation through store distribution and inventory follow up.

Senior Business Intelligence Analyst - S2 HOLDING S.A.

(2015-12 - 2019-07)

• Analyzed sales, inventory, targets and distribution across stores and e commerce, translating data into commercial action plans.

MBA Executive - Business Administration - Fundação Getulio Vargas (2026 - 2027)

Bachelor - Business Administration - Universidade Candido Mendes (2011 - 2015)