Mariel Tavarez

Develop and execute brand strategies and promotional campaigns to strengthen the positioning of beauty products. Coordinate product launches, brand activations, and communication materials while ensuring brand consistency. Analyze campaign performance, market trends, and consumer behavior to drive sales and brand growth.

Brand Coordinator at Daniel Espinal (2025-01 – Present)

• Develop and execute brand strategies and promotional campaigns to strengthen the positioning of beauty products.
• Coordinate product launches, brand activations, and communication materials while ensuring brand consistency.
• Analyze campaign performance, market trends, and consumer behavior to drive sales and brand growth.

Marketing Analyst at Codelpa (2023-01 – 2025-01)

• Managed digital content for the company's social media platforms and website.
• Coordinated the brand's participation in events, product launches, and promotional activities to enhance visibility.
• Oversaw advertising campaigns and promotional materials, ensuring alignment with the company's brand identity.

Communications Department Manager at Suplitur (2022-01 – 2023-01)

• Managed the agency's corporate communications and brand image across all communication channels.
• Administered social media accounts, digital content, and promotional campaigns for travel services.
• Coordinated advertising materials, events, and communication initiatives with clients and business partners.

Bachelor's Degree in Advertising – Universidad APEC (2018-01 – 2022-01)

High School Diploma – Colegio San Gabriel de la Dolorosa (2014-01 – 2018-01)