Billel Bettahar

AI Creative Strategist with 6+ years of experience in eCommerce marketing, creative production, and paid advertising.

Specialized in developing performance-focused creatives for digital campaigns, including video advertising, content creation, creative testing, and audience engagement strategies.

Experienced in AI-powered creative workflows, short-form video production, and campaign optimization across multiple digital platforms.

Creative Strategist (2024 – Present)

• Develop creative concepts and advertising assets for eCommerce businesses
• Produce short-form video content and digital marketing creatives
• Build AI-assisted creative workflows to improve production efficiency
• Support campaign planning, testing, and creative optimization
• Collaborate on content strategy and audience-focused messaging eCommerce Media Buyer & Creative Director (2018 – 2024)
• Managed paid advertising campaigns for online businesses
• Produced marketing videos and social media content
• Conducted creative testing and performance analysis
• Developed product positioning and marketing strategies
• Optimized advertising creatives for engagement and conversions

Ai Academy