Marketing Officer - Bermi
(2025-10 - 2026-05)
(B2B Industry)
- Defined marketing strategy and planning, including editorial calendars and event scheduling
- Organized and coordinated marketing events and campaign timelines across teams
- Tracked organic and paid performance to inform strategic and commercial decisions
- Coordinated online and offline marketing actions across commercial and technical teams, ensuring consistency with brand guidelines
Marketing Officer - Rekhila Real Estate Development
(2024-12 - 2025-06)
- Contributed to marketing strategy and rollout of commercial actions
- Analyzed campaign performance to support market positioning decisions
- Conducted market research and competitive analysis
Marketing Assistant - Rekhila Real Estate Development
(2024-07 - 2024-12)
- Supported market studies and competitive analysis
- Contributed to communication actions and on-the-ground campaigns
Content Manager - ISR Services
(2023-10 - 2024-03)
(E-commerce)
- Analyzed clients' business reality, target audience and requirements to conceive content ideas across formats — from AI-generated visuals to UGC and ad creatives for paid campaigns
- Briefed and coordinated the production team (graphic designers, photographers, video editors) to execute content concepts
- Analyzed customer and transaction data to optimize digital content strategy
- Monitored campaign performance across digital channels
Research Intern - Banxy (Natixis Algeria)
(2023-12 - 2024-05)
- Conducted qualitative and quantitative research on digital banking user behavior
- Delivered insights supporting product and communication decisions in the digital banking sector
