Althea Knapp

Detail-oriented marketing and design professional with a wide range of skills. From social media, to content production, to data analytics - nothing is outside of my wheelhouse. Seeking an engaging role to apply my positive outlook and can-do attitude to.

Marketing & Events Coordinator at KindPeoples (2020-07 – 2026-04)

• Executed and operated end-to-end email marketing for a 100K+ subscriber database, including audience segmentation and targeted customer outreach.
• Developed targeted digital and print campaigns including graphic design copywriting, targeted audiences, and budget allocation.
• Tracked and analyzed campaign KPIs, using insights to improve performance for future campaigns and initiatives.
• Cultivated relationships and lead communication with brand partners to plan and manage promotional campaigns.
• Managed and created content for social platforms like Instagram, TikTok, and Linkedin - increasing engagement by 400% across all channels.
• Managed and organized digital asset libraries and marketing materials across web, email, and social channels.
• Planned and provided on-site support for community events of 200+ attendees.

Peer Advisor at UC Santa Cruz (2018-09 – 2020-06)

• Assisted undergraduate students in planning and registering for classes.
• Created weekly digital marketing material for the Anthropology department.
• Conducted interviews with faculty, staff members and notable alumni to increase engagement with students and the broader community.

Bachelors of Arts in Anthropology – University of California, Santa Cruz (2016-09 – 2020-06)

Associates of Arts in Graphic Design – Cabrillo College (2024-08 – 2025-06)