Payal Titto

Retail, Sales & Business Management professional with 13+ years of experience driving store operations, team leadership, and business growth across premium apparel brands. Skilled in P&L management, visual merchandising, inventory control, and delivering consistent above-target sales performance.

SM - Swarovski

(2026-05)

Led end-to-end store operations for Swarovski, driving sales growth, profitability, and achievement of monthly and annual business targets.

• Delivered exceptional luxury customer experiences through personalized consultations, product recommendations, and strong client relationship management.
• Managed and developed high-performing retail teams through hiring, training, coaching, and performance evaluation to ensure operational excellence and service standards.
• Oversaw inventory management, visual merchandising, and store presentation in alignment with brand guidelines to maximize product visibility and customer engagement.
• Analyzed sales KPIs, customer trends, and operational metrics to implement strategies that improved conversion rates, customer retention, and overall store profitability.
• Ensured compliance with company policies, cash handling procedures, audit requirements, and loss prevention standards to maintain smooth store operations.
• Planned and executed promotional campaigns, seasonal launches, and in-store events to increase footfall, customer engagement, and sales performance.
• Built strong relationships with HNI customers, contributing to enhanced brand loyalty and higher-value sales opportunities.

ASM - Reliance Retail - Ritu Kumar

(2024-02 - 2026-04)

Spearheaded end-to-end store sales and daily operations, consistently maintaining high performance standards across all business metrics.

• Championed in-store customer experience by enforcing SOP adherence, driving staff training & development, and maintaining rigorous cash, inventory, and asset controls.
• Engineered optimal margin and sales mix strategies, directly contributing to improved store profitability and revenue growth.
• Conceptualized and executed high-impact in-store sales promotions in close coordination with the marketing team, driving footfall and conversion.
• Streamlined warehouse operations and backend coordination, ensuring 100% on-time delivery and zero stock disruption across the store.
• Maintained an outstanding audit track record by proactively ensuring full compliance across all internal and external audits year-round.
• Drove a 39% revenue growth at the Goa flagship store through strategic sales planning, team execution, and customer experience initiatives.
• Delivered the highest-ever annual revenue for the store consecutively from 2024 to 2026, setting a new performance benchmark in the region.
• Redefined store performance standards by setting new all-time records across daily, weekly, monthly, and yearly sales between October and February the most competitive retail season.
• Drove ₹1 Cr+ in gift voucher sales during the festive period through targeted gifting campaigns and proactive corporate outreach.

Senior Store Manager - ITC Wills Lifestyle

(2007-06 - 2017-10)

Owned full P&L responsibility for the store, driving both top-line revenue growth and bottom-line profitability through disciplined cost management and strategic planning.

• Consistently achieved and exceeded top-line and bottom-line targets set by senior management, delivering sustained financial performance year-on-year.
• Led all aspects of in-store operations including customer service excellence, SOP adherence, staff training & development, labour management, cash handling, inventory control, and asset protection.
• Positioned Wills Lifestyle as a premium fashion destination by curating trend-forward merchandise displays and delivering an elevated in-store brand experience.
• Drove continuous sales and margin improvement while identifying and eliminating cost inefficiencies to maximize store profitability.
• Conceptualized and executed high-impact sales promotions in coordination with the marketing team, boosting footfall, conversion, and average transaction value.
• Ensured 100% merchandise availability and visibility through proactive order monitoring, maintaining optimal stock cover ratios and healthy sell-through rates across all categories.
• Drove a 34% increase in store revenue through strategic sales planning, team leadership, and superior customer experience delivery.
• Delivered consistent year-on-year profitability growth of 15%, 17%, and 20% across consecutive years, reflecting strong financial discipline and operational efficiency.
• Set a new all-time daily sales record of ₹20 Lakhs, the highest ever achieved at the store.
• Achieved the highest-ever yearly sales in Goa during 2014–15, earning recognition as the most profitable store of the year across the region.
• Maintained zero attrition from 2012 to 2014.
• Consistently generated ₹50 Lakhs+ in gift voucher sales every festive season through targeted gifting campaigns and proactive corporate outreach.

Department Manager - Future Group - Pantaloons

(2007-01 - 2007-05)

Managed 4 key sections Women's, Ethnic, Wellness, and Kids overseeing end-to-end operations, merchandising, and sales performance across all categories.

• Led and mentored a team of 40+ staff members, driving productivity, discipline, and a high-performance culture across all sections.

B.COM - SNDT Women's University Surat (2008)

HSC - SNDT Women's University Surat (2002)

SSC - AAES Jamshedpur (2000)