SM - Swarovski
(2026-05)
Led end-to-end store operations for Swarovski, driving sales growth, profitability, and achievement of monthly and annual business targets.
- Delivered exceptional luxury customer experiences through personalized consultations, product recommendations, and strong client relationship management.
- Managed and developed high-performing retail teams through hiring, training, coaching, and performance evaluation to ensure operational excellence and service standards.
- Oversaw inventory management, visual merchandising, and store presentation in alignment with brand guidelines to maximize product visibility and customer engagement.
- Analyzed sales KPIs, customer trends, and operational metrics to implement strategies that improved conversion rates, customer retention, and overall store profitability.
- Ensured compliance with company policies, cash handling procedures, audit requirements, and loss prevention standards to maintain smooth store operations.
- Planned and executed promotional campaigns, seasonal launches, and in-store events to increase footfall, customer engagement, and sales performance.
- Built strong relationships with HNI customers, contributing to enhanced brand loyalty and higher-value sales opportunities.
ASM - Reliance Retail - Ritu Kumar
(2024-02 - 2026-04)
Spearheaded end-to-end store sales and daily operations, consistently maintaining high performance standards across all business metrics.
- Championed in-store customer experience by enforcing SOP adherence, driving staff training & development, and maintaining rigorous cash, inventory, and asset controls.
- Engineered optimal margin and sales mix strategies, directly contributing to improved store profitability and revenue growth.
- Conceptualized and executed high-impact in-store sales promotions in close coordination with the marketing team, driving footfall and conversion.
- Streamlined warehouse operations and backend coordination, ensuring 100% on-time delivery and zero stock disruption across the store.
- Maintained an outstanding audit track record by proactively ensuring full compliance across all internal and external audits year-round.
- Drove a 39% revenue growth at the Goa flagship store through strategic sales planning, team execution, and customer experience initiatives.
- Delivered the highest-ever annual revenue for the store consecutively from 2024 to 2026, setting a new performance benchmark in the region.
- Redefined store performance standards by setting new all-time records across daily, weekly, monthly, and yearly sales between October and February the most competitive retail season.
- Drove ₹1 Cr+ in gift voucher sales during the festive period through targeted gifting campaigns and proactive corporate outreach.
Senior Store Manager - ITC Wills Lifestyle
(2007-06 - 2017-10)
Owned full P&L responsibility for the store, driving both top-line revenue growth and bottom-line profitability through disciplined cost management and strategic planning.
- Consistently achieved and exceeded top-line and bottom-line targets set by senior management, delivering sustained financial performance year-on-year.
- Led all aspects of in-store operations including customer service excellence, SOP adherence, staff training & development, labour management, cash handling, inventory control, and asset protection.
- Positioned Wills Lifestyle as a premium fashion destination by curating trend-forward merchandise displays and delivering an elevated in-store brand experience.
- Drove continuous sales and margin improvement while identifying and eliminating cost inefficiencies to maximize store profitability.
- Conceptualized and executed high-impact sales promotions in coordination with the marketing team, boosting footfall, conversion, and average transaction value.
- Ensured 100% merchandise availability and visibility through proactive order monitoring, maintaining optimal stock cover ratios and healthy sell-through rates across all categories.
- Drove a 34% increase in store revenue through strategic sales planning, team leadership, and superior customer experience delivery.
- Delivered consistent year-on-year profitability growth of 15%, 17%, and 20% across consecutive years, reflecting strong financial discipline and operational efficiency.
- Set a new all-time daily sales record of ₹20 Lakhs, the highest ever achieved at the store.
- Achieved the highest-ever yearly sales in Goa during 2014–15, earning recognition as the most profitable store of the year across the region.
- Maintained zero attrition from 2012 to 2014.
- Consistently generated ₹50 Lakhs+ in gift voucher sales every festive season through targeted gifting campaigns and proactive corporate outreach.
Department Manager - Future Group - Pantaloons
(2007-01 - 2007-05)
Managed 4 key sections Women's, Ethnic, Wellness, and Kids overseeing end-to-end operations, merchandising, and sales performance across all categories.
- Led and mentored a team of 40+ staff members, driving productivity, discipline, and a high-performance culture across all sections.
