Ahmed Hesham

Results-driven Marketing Operations Manager with over 13 years of progressive marketing experience spanning trading, manufacturing, consumer goods distribution, retail, product marketing, and advertising agency management. Proven track record in executing integrated multichannel marketing campaigns, overseeing commercial budgets, leading cross-functional teams, and driving operational excellence to maximize brand growth and ROI.

Marketing Operations Manager at Kanawat for Trading and Distribution (2022-08 – Present)

• Manage and deploy annual marketing budgets, maximizing ROI through strategic supplier negotiation and streamlined procurement.
• Synchronize operational workflows across Trade Marketing, Sales, and Supply Chain to ensure seamless product rollouts and campaigns.
• Monitor and analyze campaign performance metrics and KPIs, presenting operational insights to executive leadership.
• Oversee external agency and production vendors for creative material delivery, in-store branding, and localized trade activations.

Marketing Section Head at Kanawat for Trading and Distribution (2021-05 – 2022-08)

• Led a high-performing marketing team in designing tailored promotional campaigns, BTL activations, and channel-specific branding.
• Executed comprehensive market surveys and competitor benchmarking to identify market trends and growth opportunities.
• Managed end-to-end production of retail point-of-sale (POS) displays, product spec cards, and localized merchandising.

Marketing Manager at Raslan Group for Trading & Manufacturing (2020-07 – 2021-05)

• Planned and delivered integrated multi-channel marketing campaigns spanning digital media, print advertising, trade promotions, and on-ground activations.
• Managed and controlled the annual marketing budget, ensuring cost effectiveness and optimal allocation across commercial campaigns.
• Analyzed market trends, competitor activities, and customer feedback to guide product positioning and refine commercial offerings.
• Supervised vendor relations, creative agencies, and production suppliers to deliver promotional materials and branding collateral on schedule.

Retail Marketing Manager at UNIONAIRE GROUP (2018-01 – 2019-07)

• Delivery of campaigns on time and within the budget
• Develop a deep understanding of the business industry and competitors
• Develop and execute marketing strategy
• Responsible for creating and executing all marketing activities related to the store (on ground activation - on store branding) • Responsible for executing all branding materials related to the store and products (Specs cards – POS materials)
• Managing marketing budget and providing timely and accurate reports on all activities.
• Communicate with external suppliers to deliver all marketing ideas and executing each activity as well
• Create a monthly marketing calendar for both digital and retail channels that include promotional activities, social media promotions
• Using both paid and organic methods of customer acquisition across on and offline platforms

Product Marketing Manager at UNIONAIRE GROUP (2017-05 – 2018-01)

• Translate technical details into benefits for the user
• Follow and analyse market trends to position products
• Collect and analyse the changes on prices during specific period on market

Develop product marketing strategies (Pricing, Advertising, Product launching)

• Work with various teams (Design, Content, Product, Sales) to implement strategies
• Design and develop all marketing strategies and programs
• Driving demand for the products with creative and innovative marketing strategies and practices
• Analyse new and existing marketing programs to determine effect on sales
• Write detailed plans for new product launches and manage implementation of launching plans

Sales & Marketing Consultant at Al Jazirah Vehicle Agencies Co. LTD. FORD Automotive (2015-10 – 2017-02)

• Preparing presentations and proposals
• Searching and creating marketing intelligence to support the marketing department
• Leading all phases of the product marketing life cycle
• Conducting market research and analysing current market conditions and competitor information
• Working closely with sales and account management to identify customer insights
• Managing marketing program budgets
• Planning and contributing on Automotive Shows like Jeddah Motor Show to support sales promotion activities

Marketing Strategist at 20uses IMC. Marketing Agency (2013-03 – 2014-09)

• Proposal writing and review
• Developing creative briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy
• Shaping new projects as they come in
• Identifying production resource needs via meetings and the firm's project management system
• Establishing project timelines with the client
• Keeping team members supplied with the information they need to deliver work that is on strategy and on deadline
• Checking that creative projects meet strategic guidelines provided

Account Manager at 20uses IMC. Marketing Agency (2012-02 – 2013-03)

• Follow up with customers/clients
• Follow up with the team that are responsible on the account

Social Media Consultant at 20uses IMC. Marketing Agency (2010-12 – 2012-03)

• Set up and optimize company pages within each platform to increase the visibility of company's social content
• Moderate all user-generated content in line with the moderation policy for each community
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Master of Business Administration (MBA) in Marketing Major – Arab Academy for Science, Technology & Maritime Transport (2014 – 2016)

BA Degree in Business Administration - Marketing Major – Future University in Egypt