Ahmed Tawheed Mohamed

Results-driven Performance Marketing Specialist and Media Buyer with a proven track record of managing high-scale advertising budgets exceeding $75,000 USD across global markets. Expert in driving ROI for E-commerce, Real Estate, and B2B sectors through data-backed strategies and precise technical implementation.

Performance Marketing Specialist & Media Buyer at Independent Consultant (Present)

• Managed and optimized cumulative ad spend of $75,000+ across Egypt, KSA, UAE, and Europe.
• GTM & GA4 Implementation: Independently configured tracking frameworks to monitor lead quality and attribution accuracy prior to scaling campaigns.
• Scaled E-commerce accounts by implementing advanced catalog sales and conversion-focused funnel strategies on Meta and TikTok.
• Navigated Real Estate lead generation, focusing on high-intent user acquisition and conversion rate optimization (CRO).

Digital Marketing Specialist

• Designed end-to-end media plans for B2B clients, significantly reducing Cost Per Lead (CPL) through precise audience targeting and creative testing.
• Collaborated with content teams to produce platform-specific ad creatives for Snapchat and TikTok audiences.
• Integrated CRM systems with advertising platforms to streamline lead management and reporting.

Bachelor of Science – Alexandria University