Alaa ElLaboudy

A senior professional leader with 24+ years of experience in Management, transformation, and leadership. Highly regarded as a strategic, visionary, and transformative tactical leader who focused on delivering tangible business results while building highly collaborative working relationships across the organization C-Level with a proven track record in strategic planning, opening new markets & channels, launching new products & services, developing talent, and promoting enterprise-wide employee engagement in competitive, rapid-paced business environments. Developed deep expertise in the functional areas of the financial sector gained through a career progression of challenging and strategically focused leadership roles and assignments.

Expert in building structures that match with the dynamic market & governmental environment.

CEO & FOUNDER at Money Minders (2025-07 – Present)

Financial Advisory & Capital Structuring Firm

• Founded and lead an independent financial advisory firm providing structured finance and capital advisory solutions
• Advise corporations on liquidity management, capital structuring, and funding strategies
• Structure and execute financing solutions in collaboration with banks, investors, and financial institutions
• Lead financial analysis, feasibility studies, and strategic advisory engagements

HEAD OF INVESTMENT at GV Investments.co (2024-07 – 2025-05)

Investment management and advisory

• Strategy and policy: Develop investment policies and criteria aligned with the company's overall strategy
• Due diligence: Perform thorough financial and investment analysis on prospective projects to recommend investment decisions
• Financial analysis and modeling: Create financial models to enhance project returns and analyze company accounts and projections
• Portfolio management: Manage and monitor the performance of an investment portfolio, including the buying and selling of assets
• Market research: Conduct market research and gather intelligence to identify opportunities and inform investment decisions
• Stakeholder communication: Prepare and present financial documents, reports, and analysis to management, the board, and investors
• Team leadership: Oversee and guide a team of investment officers and staff

EXECUTIVE CEO & MANAGING DIRECTOR (APPROVED BY FRA) at AL AHLI KUWAIT – EGYPT LEASING COMPANY (AKELC) (2018-11 – 2024-03)

Leasing company operations and management

• Successful restructuring of AKELC through a complete management revamp
• Growing AKELC's activities across all market and business segments
• Clearing of non-performing loans and full automation of all company's operations and activities
• Building portfolio with new credit-worthy clients, maintaining a healthy portfolio, and maximizing profits
• Interview and select direct reports and validate hiring decisions for the Company
• Provide coaching and requested training for direct reports ensuring continuous individual development
• Ensure a healthy working environment for the department employees through focusing on team building and motivation initiatives
• Conduct regular performance and competency evaluations for direct reports while delivering constant constructive feedback for higher achievements and further development
• Identified growth opportunities, leading to business expansion
• Led team for successful execution of annual corporate goals
• Responsible for all activities related to transactions for corporate clients, club deals and syndications as well as maintaining a healthy portfolio with an amount of EGP 4 BN
• Originated and executed landmark transactions in several industries and sectors
• Oversaw daily operations, met organisational objectives
• Increased productivity by implementing new managerial strategies

DEPUTY GENERAL MANAGER at Al Ahli Leasing Company (ALC) – Subsidiary from National Bank of Egypt (NBE) (2012-07 – 2018-10)

Deputy General Manager for leasing operations and portfolio management

• Responsible for all activities related to transactions for corporate clients, club deals and syndications as well as maintaining a healthy portfolio with an amount of EGP 4 BN
• Originated and executed landmark transactions in several industries and sectors
• Oversaw daily operations, met organisational objectives
• Increased productivity by implementing new managerial strategies
• Managed supply chain logistics, ensured timely delivery of products

MANAGER - LEASING RELATIONSHIP MANAGEMENT at A.T Lease (2007-06 – 2012-09)

Leasing relationship management and portfolio oversight

• Managing the marketing team, as well as handling 65% of the client's portfolio, creating several structures, engineering new deals, as well as following up the operations for new cases execution after the credit committee & board approval
• Effectively participated in AT Lease Securitization Issue for EGP 576 MM that has been awarded the prestigious award 'The Banker - Deal of the Year'
• Awarded 'The highest target achiever for FY 2011'

SENIOR-LEASING OFFICER - BUSINESS DEVELOPMENT DEPARTMENT at Corplease (CIB, DEG, & UBAF Bank) (2006-01 – 2007-06)

Senior leasing officer focused on business development

• Develop and grow leasing portfolio through new client acquisition
• Conduct financial and credit analysis for corporate clients
• Structure and negotiate leasing and financing solutions
• Maintain strong relationships with clients, vendors, and banks
• Coordinate with credit, legal, and operations for deal execution
• Monitor portfolio performance and ensure compliance
• Contribute to business strategy and market development

RETAIL ACCOUNTS MANAGER at Microsoft Egypt (2002-10 – 2005-12)

Retail accounts management and sales

• Created, Built and launched the retail concept for Microsoft Egypt, creating the company's first retail strategy and partner model
• Managed and grew key retail partner accounts across major distributors and resellers
• Achieved double-digit sales growth through effective trade marketing and channel programs
• Developed and executed sales and marketing plans to drive product visibility and revenue
• Conducted market analysis to identify growth opportunities and competitive trends
• Recognized for exceeding sales targets and strengthening Microsoft's market presence in Egypt
• Conducted sales analysis, forecasting, and performance tracking to ensure achievement of revenue targets

ASSISTANT FIELD MARKETING MANAGER at Ericsson Egypt (2000-05 – 2001-12)

Assistant field marketing management for telecom operations

• Managed key accounts and distributor relationships to ensure alignment with business goals
• Supported development and execution of field marketing and channel strategies
• Coordinated campaigns, events, and product launches across telecom Partners
• Managed budgeting process, achieved cost-efficiency goals
• Improved business relationships via effective networking strategies
• Implemented risk management practices, decreased potential threats
• Monitored sales performance and distributor targets, ensuring market coverage and profitability
• Supervised retail execution, merchandising, and brand visibility across multiple points of sale
• Conducted market research and competitor tracking to support strategic planning

Bachelor of BA in Commerce, English Section – Cairo University (1999-01)

Secondary Education – Al Alsson School