Motasem Ragab

Versatile Growth and Marketing Leader with 12+ years of experience driving business expansion, strategic partnerships, and brand positioning across financial services, technology, B2B services, and consumer markets. Proven track record of conceptualizing and launching new products and tailored programs from scratch, negotiating strategic partner agreements, and leading cross-functional teams across sales, marketing, and customer excellence. Skilled executive networker adept at representing brands at major industry events, managing high-value provider and corporate broker relationships, and crafting premium, brand-aligned customer experiences that drive retention and commercial growth.

MARKETING DIRECTOR at POS CX (2025-02 – 2026-03)

B2B Customer Experience / BPO

• Built the marketing, brand identity, and customer-facing go-to-market strategy from the ground up, generating $2M+ in closed business within six months.
• Architected a branded customer experience framework, aligning service standards, value propositions, and communications across all client touchpoints.
• Led cross-functional alignment between executive leadership, sales, and service delivery teams to create specialized service programs for high-value enterprise accounts.
• Represented the business at regional corporate networking events and launch initiatives, expanding brand reach and establishing strategic partner channels.

GROWTH MARKETING MANAGER at CEDGE (2024-07 – 2025-02)

B2B Growth Agency · Multi-Sector Portfolio

• Directed end-to-end business growth and marketing initiatives across diverse service sectors, tailoring value propositions to specialized client segments.
• Partner & Investor Event Leadership: Conceptualized and executed a major partner investment event uniting founders, CEOs, and corporate stakeholders; directed media relations, executive interviews, and guest experience programs.
• Cultivated strategic alliances and vendor partnerships, negotiating service scope and performance metrics to expand client solution offerings.

GROWTH MARKETING MANAGER at SI-WARE SYSTEMS (2023-07 – 2024-07)

Deep-Tech Hardware / Scientific Instrumentation · MENA & Global

• Re-engineered growth strategies and partner outreach channels, achieving 200x+ marketing ROI and securing 25+ closed enterprise deals within one year.
• Represented the brand at global industry forums (e.g., LEAP Riyadh), directly engaging enterprise stakeholders and converting networking opportunities into 10–12 qualified strategic opportunities.
• Translated complex, technical product propositions into compelling market solutions, supporting product launches and commercial distribution partnerships.

FRACTIONAL MARKETING ADVISOR at Selected Client Portfolio (2022-03 – Present)

SaaS, FinTech & Enterprise Technology

• Advise executive teams and founders on market entry, business growth roadmaps, strategic alliances, and brand positioning across FinTech and technology platforms.
• Built targeted corporate outreach and key-account programs in international markets, supporting £50M+ in pipeline and engaging major global entities (e.g., Vodafone, BT, Heathrow Airport).

MARKETING & PR MANAGER at INSTAFOREX (2019-12 – 2020-12)

FinTech / Online Financial Services · Regulated Industry

• Managed brand presence, PR, educational seminars, and digital acquisition channels for a major financial services platform in a highly regulated sector.
• Generated 890+ high-value sales pipeline opportunities through integrated event marketing, partner management, and localized brand communications.
• Maintained partner and affiliate relationships across the MENA region to expand distribution channels and brand authority.

MARKETING MANAGER at ORIGIN AGENCY (2020-12 – 2022-01)

B2B & B2C Marketing / PR Agency

• Led multi-channel campaigns, PR initiatives, and account-based strategies across B2B and consumer accounts, tailoring communications to distinct customer profiles.

CEO & Founder at York's Restaurant (2018 – 2019)

• Built and operated an independent consumer business; owned brand identity, operations, service quality, and vendor/supplier relations.

Media Buyer (Contract) at Mass Revenue (2019 – 2019)

• Delivered multi-channel campaigns with up to 9.2x ROAS.

Post-Baccalaureate Diploma in Advanced Marketing – The American University in Cairo (AUC) (2026-12)

Bachelor of Arts in Economics – Alexandria University (2014)