Ayman Mostafa

Commercially driven Senior Sales Director with 25+ years of leadership experience in FMCG across Egypt, Iraq, and GCC markets. Proven track record in driving revenue growth, leading large-scale distribution networks, and managing high-performing sales organizations. Extensive hands-on experience in the Iraqi market, with strong expertise in distributor management, market expansion, and commercial execution.

Known for delivering sustainable growth, optimizing operational efficiency, and aligning cross-functional teams to achieve strategic business objectives.

Director of Sales at Etman Group for Packaging (2018-12 – Present)

• Led end-to-end sales operations across multiple branches, ensuring high operational efficiency and consistent execution.
• Drove double-digit revenue growth through expansion of active customer base and optimized product mix, and improved route-to-market execution.
• Reduced product waste by 33% by implementing advanced inventory control and demand forecasting practices.
• Directed cross-functional collaboration between Sales, Marketing, and Supply Chain to improve product availability and execution.
• Optimized product placement and merchandising strategies, enhancing visibility and driving higher-margin sales.
• Improved key KPIs including sales growth, profit margins, stock turnover, and operational costs.

National Sales Manager at Qamma Masaia (Henkel) (2016-01 – 2018-09)

• Managed nationwide sales operations across Iraq, leading a large distribution structure including 7 branches and 65+ cash vans.
• Developed and executed market-specific sales strategies aligned with business objectives.
• Strengthened distributor relationships and expanded market coverage across key regions.
• Improved sales performance and operational efficiency through structured sales management and field execution.

Regional Sales Manager at Kamco (Unilever) (2013-07 – 2015-10)

• Led regional operations and large sales teams.
• Enhanced distribution efficiency and retail execution.
• Navigated complex market dynamics and regulatory environments in Iraq to ensure consistent business growth.

Area Sales Manager at Abbar Cold Stores (Nestlé) (2011-12 – 2013-06)

• Managed team performance and Area sales targets.

Unit Sales Manager at Al-Takamul (Sadia) (2009-06 – 2011-11)

• Supervised sales teams and improved market penetration.

Area Sales Supervisor at AMS Baeshen (2006-08 – 2009-05)

• Managed sales operations and merchandising execution.

Sales Supervisor at Kraft Foods (2004-02 – 2006-07)

• Supervised sales teams and improved retail distribution.

Territory Development Supervisor at Pepsi Cola (2002-02 – 2004-01)

• Managed territory growth and sales teams.

Account Development Representative at Pepsi Cola (1997-01 – 2001-12)

• Developed key accounts and improved customer relationships.

Bachelor of Social Work in Social Work – Alexandria University (1994)