Hania Qassem

A law graduate turned lifestyle writer and social media specialist, passionate about creating engaging, audience-focused content. Currently working at Egypt Today Magazine under United Media Services (UMS), where I contribute to digital storytelling, social media planning, and trend-driven content. I focus on creating content that not only resonates creatively but also supports brand growth and visibility.

Lifestyle Writer & Social Media Specialist at Egypt Today Magazine (ET Scenes Section), United Media Services (UMS) (2023-11 – Present)

• Create lifestyle articles tailored for digital audiences, with a focus on Gen Z trends and cultural topics
• Develop Instagram captions, carousel content, and editorial posts aligned with brand voice
• Assist in planning monthly content calendars and campaign-based content
• Monitor engagement insights and adjust content direction accordingly
• Collaborate with designers to maintain consistency between visuals and messaging
• Provide live and post-event coverage across digital platforms

Bachelor's Degree in Law, English Section – Ain Shams University (2019 – 2023)