Commercial Manager at Sphinx Group (2023-01 – Present)
- Lead the development and organization of the company's commercial framework and operating systems.
- Establish commercial foundations and working processes with customers and suppliers; develop payment terms and commercial arrangements.
- Coordinate commercial operations, strengthen relationships, and identify opportunities to improve efficiency, profitability and performance.
Sales & Business Development Manager at Alashry for Trading & Supply — Home & Kitchen Tools (2019-01 – 2023-12)
- Led sales and business development across the Home & Kitchen portfolio and developed new sales opportunities.
- Supported new product launches and market-channel development.
- Drove operational improvements resulting in cost savings and improved profit margins.
Business Development Manager at Rich Home — Household Products (2017-01 – 2019-12)
- Managed sales and marketing activities and developed new wholesale and retail channels.
- Identified key products, customers and opportunities and translated market information into sales plans.
- Developed marketing strategies to increase market penetration and strengthened customer relationships.
General Sales Manager at Lucy Master — Electrical Engineering (2014-01 – 2017-12)
- Led sales and marketing activities and contributed to internal commercial reorganization.
- Developed new sales channels and supported expansion of importing and commercial activities.
- Drove operational improvements, managed sales performance, and oversaw quality assurance activities.
Business Development Manager at Amir International Trading — FMCG (2011-01 – 2014-12)
- Managed sales and business development activities and developed new market channels.
- Monitored market trends to identify opportunities and improved customer satisfaction by addressing delivery issues.
Senior Business Development Manager at Prifix Group for Electronics — FMCG / Consumer Products (2007-01 – 2011-12)
- Developed wholesale and retail channels and expanded the distribution network.
- Supported expansion into UAE, Sudan and Morocco and contributed to increasing Egyptian market share from 55% to 90%.
- Supported launch of Household Fans and Air Conditioners and developed sales/distribution strategies.
General Sales Manager at Habibco Co. (2004-01 – 2006-12)
- Developed sales policies, managed sales-force performance, key accounts, promotions, training and evaluation.
- Managed a business representing approximately 19% of the Egyptian soap market.
- Identified and presented the MOLFIX brand as a new business opportunity.
Area Sales Manager at Evyap Egypt (2002-01 – 2004-12)
- Developed area sales strategies and targets; managed sales-force performance and key accounts.
- Conducted training and evaluations, supported promotions, maintained financial controls and pursued growth opportunities.
Sales Manager at El Zahrany Trading Co. (2000-01 – 2002-12)
- Managed 13 multinational agencies across kitchenware, glassware and electronics; key accounts, training systems and seasonal promotions.
Sales & Distribution Supervisor at Mars Inc. (1993-01 – 1998-12)
- Promoted from Van Sales Representative; developed FMCG sales, distribution and route-to-market expertise under American and British management.
Dealer Sales Representative at Mobica (1991-01 – 1993-12)
- Built distributor/dealer networks and developed distribution opportunities.
