COMMERCIAL & SALES LEADER
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Senior Sales, Business Development and Commercial Management Executive with 30+ years of progressive experience across FMCG, Home & Kitchen, Household Products, Electrical Appliances, Trading and Distribution. Proven track record of building sales channels, expanding markets, developing distribution networks, launching products and improving commercial performance across Egypt and the GCC. Experienced in leading sales organizations, developing key accounts, managing distributors and modern trade relationships, negotiating with customers and suppliers, setting sales strategies and building practical commercial systems.
Commercial Manager - Sphinx Group - Cairo, Egypt
(2023-01)
Sales & Business Development Manager - Alashry for Trading & Supply — Home & Kitchen Tools - Cairo, Egypt
(2019-01 - 2023-12)
Business Development Manager - Rich Home — Household Products - Cairo, Egypt
(2017-01 - 2019-12)
General Sales Manager - Lucy Master — Electrical Engineering - Cairo, Egypt
(2014-01 - 2017-12)
Business Development Manager - Amir International Trading — FMCG - Cairo, Egypt
(2011-01 - 2014-12)
Senior Business Development Manager - Prifix Group for Electronics — FMCG / Consumer Products - Cairo, Egypt
(2007-01 - 2011-12)
General Sales Manager - Habibco Co. - Cairo, Egypt
(2004-01 - 2006-12)
Area Sales Manager - Evyap Egypt - Cairo, Egypt
(2002-01 - 2004-12)
Sales Manager - El Zahrany Trading Co. - Jeddah, Saudi Arabia
(2000-01 - 2002-12)
Managed 13 multinational agencies across kitchenware, glassware and electronics; key accounts, training systems and seasonal promotions.
Sales & Distribution Supervisor - Mars Inc. - Saudi Arabia
(1993-01 - 1998-12)
Promoted from Van Sales Representative; developed FMCG sales, distribution and route-to-market expertise under American and British management.
Dealer Sales Representative - Mobica - Cairo, Egypt
(1991-01 - 1993-12)
Built distributor/dealer networks and developed distribution opportunities.
Bachelor of Commerce - Business Administration (1989-12)