Khaled Mohamed

I'm skilled in organization, analysis, and paying close attention to details. I plan to work in a cooperative workplace where I can reach the maximum potential of my learning curve and self-actualize through further achievement. I strive for continuous development to always stay ahead of my peers.

Time management, communication skills, hard work, and a great passion to learn are my points of strength. Seeking a position in Digital Marketing where extensive experience will be further developed and utilized, as well as continuing to polish my brand name, which has been a reflection of Digital Marketing.

Performance Marketing Manager at Mounagi - Advertising agency (2025-04 – Present)

• Plan, launch, and optimize multi-channel paid media campaigns across Meta, Google, TikTok, Snapchat, YouTube, and LinkedIn.
• Translate client business objectives into clear performance strategies, media plans, and budget allocations.
• Manage day-to-day campaign setup, audience targeting, bidding strategies, and optimization to achieve KPIs (CPA, ROAS, CPL, CTR, CVR).
• Lead continuous A/B testing on creatives, audiences, and landing pages to improve performance and scalability.
• Build and maintain performance dashboards and reports, turning data into clear, actionable insights for clients and internal teams.
• Collaborate with account managers, creatives, and data/tech teams to align messaging, tracking, and business objectives.
• Implement and validate tracking and attribution (pixels, tags, GA4, CAPI, offline conversions) to ensure accurate measurement.
• Identify growth opportunities, scale winning campaigns, and proactively troubleshoot performance issues.
• Stay up to date with platform updates, best practices, and industry trends to keep your clients ahead of the competition.

Performance Marketing Manager at Arib (2024-06 – 2025-04)

• Manage Media Buying Team
• working on developing a FinTech Lead to make the highest value
• Develop, implement, and manage social media strategy
• Define the most important social media KPIs
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure the content is informative and appealing to ads objectives
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Set up and optimize company pages within each platform to increase the visibility of the company's social content
• Provide constructive feedback

Senior Digital Performance Manager at Bevatel (2023-03 – 2023-12)

• Manage Media Buying Team
• working on developing a Software Lead in KSA – UAE – QATAR - to make the highest value
• Develop, implement, and manage social media strategy
• Define the most important social media KPIs
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure content is informative and appealing to ads objectives
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Set up and optimize company pages within each platform to increase the visibility of the company's social content
• Provide constructive feedback

Senior Digital Performance Manager at Pioneers now Agency (2021-10 – 2023-03)

Led the development and execution of an annual marketing plan that drove a 7% increase in website visits and a 9% increase in online revenue.

• working on developing an E-Commerce website (Egypt - Gulf - US & Canada) to create the highest value
• Develop, implement, and manage social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure the content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Set up and optimize company pages within each platform to increase the visibility of the company's social content
• Provide constructive feedback

Digital Marketing Manager (Part Time) at Bl-Cost (2021-07 – 2021-12)

• Develop, implement, and manage E-Commerce website & social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Work with copywriters and designers to ensure the content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information

Senior Media Buyer at MWG (2021-03 – 2021-10)

• Develop, implement, and manage social media strategy
• Define the most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Work with copywriters and designers to ensure the content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams if needed
• Communicate with industry professionals and influencers via social media to create a strong network
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Set up and optimize company pages within each platform to increase the visibility of the company's social content
• Provide constructive feedback
• Making campaigns on the following platforms: Facebook, Instagram, Snapchat, Truecaller, LinkedIn, & Google Ads (Video – Search – Display – Smart - Apps)

Media Buyer (Part Time) at CS&C Agency (2020-10 – 2021-02)

• Strategic planning, creating a media buying plan & allocating budget.
• Aligning the media buying plan to the market plan.
• Developing campaign strategy, objectives, tactics, concepts & themes.
• Testing & optimization of campaigns.
• Worked on projects in industries such as real estate, fashion & clothes, catering, FNB, preschools, restaurants, interior design, agriculture machines & supplies, and marble.
• Prepare monthly & quarterly reports about brands' activities & performance.

Digital Marketing Specialist (Part Time) at UA Advertising Agency (2020-07 – 2020-05)

• Responsible for making a strategic plan & media buying plan.
• Budgeting.
• Making campaigns on the following platforms: Facebook, Instagram, Google Ads (Video – Search – Display – Smart - Apps, Twitter, & Snapchat.
• Developing campaign strategy, objectives, tactics, concepts &themes.
• Testing & optimization of campaigns.
• Worked on projects in industries such as Automotive (Ford, Hyundai, Chevrolet), restaurants (Burger King – Apple Bee's).
• Preparing monthly & quarterly reports about brands' activities & performance.

Senior Media Buyer at UBM Group for Medical Services (2020-06 – 2021-03)

• Working in the industry of cosmetics & medical services.
• Developing UBM corporate image.
• Responsible for enhancing UBM brand positioning.
• Developing campaign strategy, objectives, tactics, concepts &themes.
• Making Campaigns on the following Platforms: Facebook, Instagram, Snapchat, Truecaller, LinkedIn, & Google Ads (Video – Search – Display – Smart - Apps)
• Responsible for the strategic planning of new events & launching products, and coordinating with other departments for implementation to achieve brand objectives & reach the appropriate target audience.
• Handling tasks related to ATL
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation, reporting & planning for actions in response.
• Monitoringcompetitor'sactivitiesandrespondtotheiractionswiththemosteffectivestrategyandtactics.
• Aligning designs to trends.
• Creating a media buying plan & aligning it with the marketplace plan.
• Prepare monthly & quarterly reports of the brand brands' activities

Co-trainer (Digital Marketing) (Part Time) at DMArts Academy (2020-06 – 2021-01)

• Teaching Digital Marketing to trainees: Facebook & Instagram Ads, Content Creation, SEO, Google Ads, Advanced Facebook Ads.
• Handling the explanation & implementation of tasks
• Training different levels of trainees: career shifters, offline marketers, digital marketers & business owners.
• Preparing material, assignments, quizzes & giving feedback to trainees on how to reach better results from their campaigns.

Digital Marketing Specialist at Union Aire Group (2019-04 – 2020-06)

• Working in the industry of e-commerce of home appliances (as air conditioners, TV, Fridge, Washing Machine, Cooker, etc...)
• Developing Unionaire's corporate image.
• Developing campaign strategy, objectives, tactics, concepts &themes.
• Strategic planning for campaigns on the following platforms: Facebook, Instagram, & Google Ads (Display – Video - Search)
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation, reporting & planning for actions in response.
• Monitoringcompetitor'sactivitiesandrespondtotheiractionswiththemosteffectivestrategyandtactics.
• Providing ideas, needs & KPIs for designs

Digital Marketing Specialist at DMArts Academy (2018-06 – 2019-03)

• Worked in the industry of educational courses.
• Responsible for making a strategic plan
• Making campaigns on the following platforms: Facebook, Instagram & Google Ads.
• Participated in SEO.
• Monitoring competition activities via gathering data, via analytics, assessment, evaluation, reporting & planning for actions in response. Providing ideas & needs for designs

Bachelor in Management Information Systems – ASA (2016)