Head of Digital Marketing at NAJEEB HOLDING (PARENT OF SUZUKI - NAJEEB AUTO) (2023-12 – 2026-04)
Managing all digital marketing activities for the Suzuki brand in Saudi Arabia, along with other companies inside the group such as multi brand automotive retail business, automotive service centers and marine equipment business.
- Establishing a marketing agency to serve as the one-stop-shop for all marketing activities for companies inside the group, under the name of (MTM - More Than Marketing).
- Planning for digital marketing strategy, following up with digital agency, building e-commerce store.
- Managing media buying and performance campaigns and estimating the ROI from digital activities.
- Setting strategic plans for the brand and following up with strategic objectives.
- Managing the digital activities of multiple vendors to ensure reaching our monthly KPIs from spending.
Digital Marketing Manager at GB CORP (2022-06 – 2023-11)
Managing all digital marketing activities for central marketing brands at GB Auto, including vehicles, buses, trucks, motorcycles, 2 & 3 wheelers, spare parts, tires business construction equipment and automotive services centers. Working with top-tier brands like Volvo, Mitsubishi-FUSO, Bajaj, Shell, Goodyear, Yokohama, Lassa and more.
- Managing online presence, websites, mini-websites, landing pages, SEO & traffic management for all brands in addition to GB Corp main brand.
- Managing digital performance campaigns and ROI dashboards.
- Supporting all GB Corp corporate wide business units in their digital marketing like GB Capital, GB Ventures, GB Academy,...and others.
- Working on marketing automation and marketing transformation projects.
- Integrating digital tools to leverage automation and reporting capabilities.
- Enabling customer experience module and support in the lead management and customer journey.
- Liaising with brand managers to develop monthly social media calendar, and working with digital agencies to develop content strategy.
Performance Marketing Manager at XLAB GROUP (2019-01 – 2022-05)
Managing the performance marketing department.
- Lead the performance marketing department, overseeing performance marketing, Ad Operations, and AdTech teams.
- Manage media plans, campaign reports, and regular performance check-ups.
- Collaborate with commercial and media production teams to enhance customer service.
- Play a key role in the pitching process for new customer acquisition.
- Oversee marketing automation, ad quality control, lead management, SEO, and organic traffic management.
- Optimize digital media plans for performance marketing and brand awareness campaigns, directing the media buying team to maximize results.
Digital Marketing Instructor at CANADIAN INTERNATIONAL COLLEGE (2018-07 – 2020-12)
- Digital Marketing Instructor at Canadian International College (CIC) for 4th grade, business major students.
Digital Marketing Executive at NASCO SAE (North Africa For Shipping & Tourism) (2017-06 – 2019-01)
Managing the digital marketing department for the leading tourism company.
- Setting the strategic digital marketing plans.
- Created a thorough rebranding project to revamp the company brands and identity.
- Developing content strategy for online presence accounts.
- Developed the company websites and maintaining the sites ranking monthly.
- Administrating websites and performing SEO and CRO activities.
Senior Marketing Executive at ASITA (sponsored by ITIDA) (2013-11 – 2017-06)
- Developing the marketing and media materials for the organization.
- Managing Social Media Platform for organization's member communities.
- Setting plan for activities, Training courses and events for supporting the association's vision.
- Executing, monitoring, and reporting all training activities organized by the association.
- Obtaining offers from 3rd parties and making deals that accomplish the organization strategies.
- Acted as a temporary Executive Manager for 9 months.
Digital Marketing Specialist at ANDALUSIA CAREERS (2015-07 – 2016-01)
- Responsible for administrating and tracking online presence accounts.
- Consulting the Andalusia Careers website's user interface, usability and feature improvements.
- Optimizing availability of website and search engine findability.
- Setting policies for online posts and vacancies ads.
Digital Marketing Specialist at GLOBAL IMPACT SOFTWARE (2014-02 – 2015-07)
- Responsible for all marketing processes for the company.
- Contacting potential customers and generating more leads through online platforms.
- Administrating company's online presence accounts and generating reports to monitor the online performance.
Product Consultant at ADOBE SYSTEMS (2009-08 – 2010-07)
- Introduced new features for the Arabic language and their user-interface layout for Adobe products CS6 version, especially Photoshop, Illustrator, and InDesign.
- The project included suggesting a reordered design for the type-palette in the products.
- Participated in the testing of the products through Adobe User Community.
