Abdelrahman Fathi

Built and managed outbound lead generation workflows using LinkedIn Sales Navigator, SalesQL, and prospect research to identify and qualify B2B decision-makers in Saudi Arabia.

Executed

LinkedIn outreach campaigns, tracking connection requests, replies, follow-ups, and engagement status through custom campaign management systems. Developed and maintained campaign tracking dashboards, CRM workflows, and lead monitoring systems to support sales follow-up and campaign optimization.

B2B Growth Marketing Specialist at Farinas Marketing Hub (2026-04 – Present)

• Built and managed outbound lead generation workflows using LinkedIn Sales Navigator, SalesQL, and prospect research to identify and qualify B2B decision-makers in Saudi Arabia.
• Executed LinkedIn outreach campaigns, tracking connection requests, replies, follow-ups, and engagement status through custom campaign management systems.
• Developed and maintained campaign tracking dashboards, CRM workflows, and lead monitoring systems to support sales follow-up and campaign optimization.
• Created cold email, LinkedIn, and WhatsApp outreach sequences for cybersecurity, compliance, backup, and IT infrastructure solutions targeting Saudi SMEs.
• Conducted market research, competitor analysis, ICP development, and buyer persona research to improve campaign targeting and messaging.
• Supported campaign planning, performance analysis, and messaging optimization based on lead engagement, open rates, click activity, and sales feedback.

Performance Media Buyer at Naseem (2025-11 – 2026-03)

• Prepared daily, weekly, and monthly performance reports tracking key metrics, including ROAS, CTR, CPM, CPC, AOV, and conversion value for affiliate partner campaigns.
• Conducted in-depth monthly order analysis, segmenting customers by purchase value, location, and payment method to identify trends and optimization opportunities.
• Analyzed e-commerce data from Salla on a daily and weekly basis, comparing performance across time periods and providing actionable recommendations to support decision-making.
• Conducted keyword research (broad, exact, and phrase match) for Google Ads campaigns as part of the campaign setup process.

Media Buyer at Ma'it Works (2025-03 – 2025-03)

• Independently planned and executed a full Facebook Ads campaign (link-click objective), handling copywriting, audience targeting, A/B testing, creatives, budgeting, and optimization.
• Designed and tested 2 ad sets targeting different audiences in Egypt and the US, using A/B testing for 4 days to optimize performance.
• Created multiple ad copies and visuals to match audience segments and maximize relevance.
• Achieved 8.5K clicks at a $0.004 CPR and 113K+ impressions, spending only $37.51 of a $50 budget over 7 days

Bachelor of Business Administration – Suez Canal University (2022 – 2026)