Mohmed Ashraf

Performance-focused Media Buyer with a track record of generating measurable revenue and rapid audience growth for new brands across Egypt. Managed multi-platform paid campaigns on Meta, TikTok, and Snapchat — delivering EGP 87,000 in monthly sales, 900+ qualified leads in a single day, and 3x follower growth within 30 days — all without prior brand equity. Combines data-driven testing frameworks with high-converting copywriting to turn ad budgets into predictable, scalable results.

Freelance Media Buyer at Self-Employed (2023-01 – Present)

• Planned and executed full-funnel paid campaigns (TOF / MOF / BOF) across Meta, TikTok, and Snapchat for fashion, F&B, and service brands.
• Designed and ran structured A/B tests on audiences, creatives, and copy — identifying winning variables and reallocating budget to top-performing ad sets.
• Installed and configured Meta Pixel from scratch for new clients with no tracking history, enabling retargeting from week one.
• Built Lookalike and Custom Audiences to reduce CPM and improve conversion rates on cold traffic campaigns.
• Wrote performance-focused ad copy combining emotional hooks with clear calls to action, directly contributing to lead generation and sales results.
• Analyzed campaign KPIs (CTR, CPC, CPM, ROAS, Conversion Rate) weekly and presented actionable optimization recommendations to clients.
• Produces daily educational content on Media Buying strategy and campaign analysis across TikTok, Instagram, and Facebook — building an engaged professional audience.

Currently Enrolled in Accounting – Institute of Accounting for Administrative Sciences