Media Buyer / Performance Marketing (Freelance) at Paprice Beauty Centers (2025-06 – 2026-05)
- Lead full-funnel paid media strategy for a multi-branch Saudi luxury beauty business, from campaign planning through performance reporting.
- Design audience segmentation and creative briefs tailored to premium beauty consumers across Saudi Arabia.
- Monitor and optimize live campaigns, adjusting budget allocation and creative mix to protect ROAS.
- Deliver ongoing performance reporting that translates campaign data into actionable business recommendations.
Owner / Marketing Director at Almas for Marketing (2024-10 – 2025-09)
- Founded and directed a marketing consultancy, overseeing strategy, client acquisition, and campaign delivery.
- Set marketing direction and paid media strategy for client accounts across multiple industries.
- Managed client relationships end-to-end, from onboarding through ongoing account management and reporting.
Marketing Manager at El-Sayed Group (2023-05 – 2024-03)
- Directed marketing for a Gulf-tourism business targeting Egypt-based customers interested in luxury villas, palaces, and luxury vehicles.
- Built and executed acquisition campaigns suited to a high-value, low-volume sales model.
- Led market research and competitor analysis to refine offer positioning.
Marketing Manager at Clear Gold (2023-03 – 2024-02)
- Managed marketing strategy and campaign execution for the Swedish market.
- Oversaw budget planning and performance reporting to guide marketing decisions.
Media Buyer at leveredgemarketing (2022-09 – 2024-01)
- Executed paid social campaigns to increase brand awareness and drive sales for multiple clients.
- Contributed to the Al-Azz project media buying team, helping manage $980K+ in Snapchat spend within a combined $9.31M purchase-value campaign generating 146K+ orders.
- Delivered TikTok campaigns reaching 7+ ROAS across $337K+ in total spend.
- Ran ongoing performance analysis and reporting to measure and improve campaign outcomes.
Media Buyer at Yasser Montaser Group of Companies (2021-06 – 2022-08)
- Developed advertising strategies and managed paid social campaigns across multiple platforms.
- Conducted regular performance analysis and reported results to clients.
Media Buyer at Top Water (2020-01 – 2021-03)
- Created and managed social media advertising campaigns for key clients.
- Led performance analysis and optimization to meet campaign goals.
- Completed 15+ independent marketing projects covering campaign setup, optimization, and reporting.
