Omar Tag

Strategic performance marketer with 4+ years managing paid acquisition across Meta, Google, Snapchat, and TikTok for clients in Egypt, Saudi Arabia, and international markets. Combines hands-on media buying with market research, offer strategy, and funnel analysis to build campaigns around what actually drives conversion — not just what gets clicks. Comfortable owning the full performance marketing workflow: audience strategy, creative testing, budget planning, conversion tracking, and reporting that connects ad performance to business outcomes.

Media Buyer / Performance Marketing (Freelance) at Paprice Beauty Centers (2025-06 – 2026-05)

• Lead full-funnel paid media strategy for a multi-branch Saudi luxury beauty business, from campaign planning through performance reporting.
• Design audience segmentation and creative briefs tailored to premium beauty consumers across Saudi Arabia.
• Monitor and optimize live campaigns, adjusting budget allocation and creative mix to protect ROAS.
• Deliver ongoing performance reporting that translates campaign data into actionable business recommendations.

Owner / Marketing Director at Almas for Marketing (2024-10 – 2025-09)

• Founded and directed a marketing consultancy, overseeing strategy, client acquisition, and campaign delivery.
• Set marketing direction and paid media strategy for client accounts across multiple industries.
• Managed client relationships end-to-end, from onboarding through ongoing account management and reporting.

Marketing Manager at El-Sayed Group (2023-05 – 2024-03)

• Directed marketing for a Gulf-tourism business targeting Egypt-based customers interested in luxury villas, palaces, and luxury vehicles.
• Built and executed acquisition campaigns suited to a high-value, low-volume sales model.
• Led market research and competitor analysis to refine offer positioning.

Marketing Manager at Clear Gold (2023-03 – 2024-02)

• Managed marketing strategy and campaign execution for the Swedish market.
• Oversaw budget planning and performance reporting to guide marketing decisions.

Media Buyer at leveredgemarketing (2022-09 – 2024-01)

• Executed paid social campaigns to increase brand awareness and drive sales for multiple clients.
• Contributed to the Al-Azz project media buying team, helping manage $980K+ in Snapchat spend within a combined $9.31M purchase-value campaign generating 146K+ orders.
• Delivered TikTok campaigns reaching 7+ ROAS across $337K+ in total spend.
• Ran ongoing performance analysis and reporting to measure and improve campaign outcomes.

Media Buyer at Yasser Montaser Group of Companies (2021-06 – 2022-08)

• Developed advertising strategies and managed paid social campaigns across multiple platforms.
• Conducted regular performance analysis and reported results to clients.

Media Buyer at Top Water (2020-01 – 2021-03)

• Created and managed social media advertising campaigns for key clients.
• Led performance analysis and optimization to meet campaign goals.
• Completed 15+ independent marketing projects covering campaign setup, optimization, and reporting.

Bachelor's Degree in Management Information Systems (MIS) (2025)