Mostafa Raouf

Profile Summary 

Strategic and results-driven FMCG commercial leader with 15+ years of progressive experience across sales, route-to-market design, distributor management, and trade marketing. Proven track record of delivering double-digit growth, leading cross-functional teams of 150+, and managing P&L portfolios exceeding $150 million. Recognized for transforming operations through data-driven decision-making, people development, and market execution excellence across Saudi Arabia and North Africa.

Core Expertise:

• P&L Ownership

• Route-to-Market (RTM) Strategy

• Trade Marketing

• Distributor Management

• Commercial Planning

• Category Development

• Channel Strategy

• Operational Excellence

• Team Leadership

• Sales Automation & Digitization

• Cost-to-Serve Optimization

• Change Leadership

Career Highlights 

• Promoted 4 times within Mars over 17 years — from IT leadership to Regional Sales Head. 
• Drove >20% regional revenue growth through RTM transformation across 13 cities in KSA. 
• Delivered $3.5 M annual savings by redesigning sales-operations and support structures. 
• Managed 150+ sales & trade team members and full $150 M P&L responsibility. 
• Championed sales automation and handheld technology rollout, improving efficiency and accuracy.

cairo univeristyBsc Commerce