Sherif Ehab

Results-driven Group Marketing Director with over a decade of experience spearheading brand strategy and digital transformation for global giants across the MENA region. Expert in full P&L ownership and building high-performing, cross-functional teams that deliver aggressive omnichannel growth. Proven track record of scaling new categories through 360° campaigns and e-commerce optimization, delivering landmark results such as +700% incremental sales, +17% market share, and a 94% delivery success rate across 35K+ annual transactions. Strategic leader, adept at converting deep consumer insights into high-ROAS go-to-market (GTM) plans that accelerate sustainable market share in the Gulf and North Africa.

Group Marketing Director at Gulfco Sittin Group (2018-01 – Present)

Group Marketing Director with full P&L ownership and strategic leadership across multiple brands and categories.

• Commercial Authority: Maintain full ownership of Profit & Loss (P&L) by brand and category, ensuring marketing investment aligns with core business growth.
• Market Growth: Secured a dominant market position and grew share by successfully launching three new brands in the Skincare, Sauces, and Cheese categories via integrated 360° campaigns.
• Logistics Optimization: Directed high-volume operations to achieve a 94% success rate in delivery across 35,000+ annual transactions.
• Team Leadership: Manage a diverse ecosystem of marketing teams, including Shopper, Trade, Consumer, and Merchandising, with a focus on clear KPI delivery.
• Digital Transformation: Led e-commerce and loyalty P&L to consistently exceed ROAS targets.
• Agency Management: Lead the selection and management of creative, production, social, and influencer agencies across the entire group.

Group Account Director at Digital Republic Linked by Isobar (2017-01 – 2018-12)

Managed regional operations and client relationships across multiple markets.

• Revenue Excellence: Achieved the highest billing record in 2017 by building and scaling strong multi-market client relationships.
• Portfolio Management: Managed regional operations for 11 premium accounts, including McDonald's, Lipton, Knorr, and Dove, across Egypt and the Middle East with a team of 12.
• Innovation: Boosted regional content creation efficiency by implementing global digital best practices adapted for the MENA market.

Marketing Manager – North Africa at FrieslandCampina (2016-01 – 2017-12)

Managed marketing operations across North Africa region with focus on crisis management and brand evolution.

• Crisis Management: Successfully navigated severe budget cuts and import limitations through strategic crisis management, preventing significant financial losses.
• Brand Evolution: Repositioned core brands by re-vamping products with new Frico packaging across Egypt, Algeria, and Morocco.
• Digital Strategy: Oversaw the end-to-end social media and content marketing strategy for the North Africa region.

Global Digital Manager at FrieslandCampina HQ (2016-01 – 2016-12)

Established global digital standards and launched international initiatives.

• Global Harmonization: Established the 2017 Digital and Shopper Playbook, standardizing brand positioning and packaging across MENA together with global launch campaign.
• Platform Launch: Successfully launched the global website with full buy-in from 11 diverse international markets.
• Stakeholder Buy-in: Secured toolkit adoption for the Frico brand from regional leads in the Middle East, Germany, and Australia with total budget of 40 million euros.

Senior Brand & Digital Manager at FrieslandCampina (2014-01 – 2016-12)

Led brand and digital initiatives with focus on category growth and performance marketing.

• Record Growth: Delivered +700% incremental sales and an 86% conversion rate by pioneering an iPad-based in-store activation for the cheese category.
• Performance: Re-launched the Rainbow portfolio, exceeding performance targets by 400%.

B.A. in Management Sciences (Major: Marketing) – Modern Sciences & Arts University, Egypt