Nabil Ayman

Performance Media Buyer with 2 years of experience managing paid campaigns across Meta, Google Ads, and TikTok Ads in the Saudi market. Delivered strong results for brands despite their limited resources. Background includes leading a team of 4+ media buyers as Media Buyer Team Leader.

Media Buyer Team Leader at Intlakaa (2026-05 – 2026-08)

• Continued performing full Performance Media Buyer responsibilities managing and optimizing paid campaigns for assigned accounts while leading the team.
• Supported a team of 4+ media buyers by troubleshooting account issues and mediating client disputes on their behalf.
• Reviewed and refined team members' media plans to strengthen campaign strategy before launch.
• Coached team members on daily performance habits and supported their growth in media buying skills.

Media Buyer at Intlakaa (2025-10 – 2026-05)

• Built high-performing media plans and managed paid campaigns across Meta, Google Ads, and TikTok Ads — optimizing and scaling based on performance.
• Conducted regular analysis of campaign and store performance to identify issues and optimization opportunities.
• Built full tracking integration between ad platforms via Google Tag Manager (GTM), with performance analysis through Google Analytics.
• Used data analysis to identify and implement store-side improvements — including CRO and increasing average order value (AOV) through on-site strategies.
• Delivered daily, weekly, and monthly reports to clients and the team, surfacing insights to improve results.

Bachelor's in Financial Accounting – Higher Institute of Commercial Sciences, Tanta, Egypt (2024-09)