Salma Abdulaziz

Results driven Pricing and Product Management professional with over 10 years of experience in the telecommunications and consumer electronics industries. Proven expertise in pricing strategy, product portfolio management, and revenue growth, with a strong record of delivering measurable business impact across retail and e-commerce channels. Skilled in developing data-driven pricing models, leading cross-functional teams, and optimizing customer experience through strategic alignment of pricing, marketing, and supply chain operations.

Demonstrated success in driving market share expansion, profitability, and operational excellence through innovation and analytical insight. Recognized for leadership, collaboration, and strategic decision-making in fast-paced, competitive environment.

Pricing Manager – Consumer Electronics & Appliances at B.TECH (2025-01 – Present)

• Lead the overall pricing strategy across all product categories, ensuring alignment with company objectives, profitability targets, and market competitiveness.
• Manage and mentor a high performing pricing team, overseeing daily operations, performance reviews, and continuous capability development.
• Develop and implement dynamic, data driven pricing models leveraging market intelligence, competitor benchmarking, and consumer behavior analytics to maximize conversion and retention.
• Steer end-to-end pricing governance across retail, e-commerce, and wholesale channels, ensuring accuracy, consistency, and compliance with internal frameworks.
• Partner cross-functionally with marketing, product, finance, and supply chain teams to align pricing strategies with promotional plans, inventory dynamics, and customer experience objectives.
• Lead margin optimization and profitability analysis initiatives, identifying opportunities to enhance gross profit and reduce pricing leakages.
• Conduct competitive intelligence studies and pricing sensitivity analysis to proactively adjust positioning in response to market fluctuations.
• Delivered regular pricing dashboards, performance reports, and executive briefings to guide data driven decision making and strategy formulation.
• Championed pricing digitalization efforts by enhancing analytical tools, dashboards, and automation processes, improving pricing efficiency and accuracy.
• Supported new product launches and seasonal campaigns with strategic pricing recommendations, ensuring market relevance and profitability.
• Implemented structured price testing and elasticity assessments to inform optimal price points and promotional depth.
• Drove cross functional revenue growth initiatives, integrating pricing insights with marketing and assortment planning to elevate overall business performance.
• Enhanced overall customer experience and value perception through transparent and competitive pricing strategies.

Category Manager – Home Appliances, Air Conditioners & Mobiles at Orange Egypt for Telecommunication (2020-10 – 2024-12)

• Owned the end-to-end product lifecycle for key device and home appliance categories, from strategic roadmap development to market launch and post-launch optimization.
• Developed and executed go-to-market strategies and portfolio expansion plans across retail, digital, and indirect sales channels, driving double digit growth in both market share and category revenue.
• Held full P&L accountability, balancing pricing, cost structures, and promotional investments to maximize profitability and ROI.
• Led strategic marketing campaigns and product activation initiatives, increasing brand visibility, and accelerating product adoption in competitive segments.
• Drove category growth strategies through targeted promotions, cross selling bundles, and optimized assortment planning aligned with customer insights and seasonal demand.
• Managed quarterly forecasting, purchasing, and inventory control, ensuring business continuity and optimal stock availability across all channels.
• Established and maintained strategic vendor partnerships with leading global brands and e-commerce platforms to enhance product assortment and competitive positioning.
• Collaborated cross functionally with marketing, sales, finance, and supply chain teams to synchronize product strategies with business objectives and channel needs.
• Introduced data driven performance tracking and post-campaign analysis, improving decision-making and future campaign effectiveness.
• Conducted market research, trend forecasting, and competitor analysis to shape pricing strategies, product positioning, and innovation pipelines.
• Led portfolio optimization and product rationalization initiatives, ensuring a balanced mix of profitability, innovation, and customer appeal.

Devices Analysis & Revenue Growth – Consumer Marketing and Sales at Orange Egypt for Telecommunication (2019-01 – 2020-09)

• Optimized device pricing and profitability strategies across full product lifecycles, driving margin improvement and portfolio sustainability.
• Managed indirect sales channels and forecasting, developing revenue growth plans that expanded category contribution and market penetration.
• Led the refurbished program, increasing sell-through of aging inventory while maintaining strong profitability and enhancing customer value perception.
• Developed and executed strategic product bundles and promotional offers, resulting in uplift in cross-category sales and improved attach rates.
• Coordinated closely with supply chain and demand planning teams to ensure product availability, accurate forecasting, and optimal stock rotation.
• Managed supplier consignment operations, ensuring accurate cost allocation, timely settlements, and full financial compliance.
• Conducted market and competitor pricing analysis, identifying opportunities for price repositioning and channel optimization.
• Drove revenue enhancement initiatives through targeted go-to-market actions, seasonal campaigns, and channel-specific activations.
• Partnered with marketing and digital teams to align promotional calendars with sales objectives, maximizing ROI from category campaigns.
• Monitored sell-out performance and customer insights, adjusting strategies dynamically to sustain growth and profitability.
• Led cross-functional business reviews to track performance KPIs, streamline decision-making, and ensure alignment with organizational targets.

Store Manager at Orange Egypt for Telecommunication (2016-04 – 2018-12)

• Supervised sales associates and improved customer service standards.
• Handled customer requests while ensuring policy compliance.
• Motivated team members and enhanced sales strategies.
• Implemented development plans for quality control and team efficiency.

Customer Service Representative at Orange Egypt for Telecommunication (2014-02 – 2016-03)

• Achieved customer service targets consistently.
• Effectively communicated with clients and internal departments.

Bachelor's Degree in Accounting – Cairo University (2013)