Product Manager at Business Building (2022-10 – Present)
- Expanded the product from a web-only platform into a multi-platform experience across web, Android, and iOS, supporting 10K+ active customers and 70K+ completed orders across digital channels.
- Owned the end-to-end product lifecycle across web and mobile platforms, from discovery and requirements definition to go-to-market planning, release execution, and post-launch KPI tracking.
- Improved ordering efficiency by 40% by reducing average order processing time and shifting customer orders from service-assisted channels to self-service mobile ordering.
- Reduced order cancellation rate from 27% to 15% by analyzing product KPIs and improving ordering workflows, customer communication, and operational visibility.
- Managed integrations with 7+ third-party services across ordering, operations, and customer experience, coordinating requirements, delivery, and operational readiness.
- Led a cross-functional team of 25+ members across product, engineering, design, QA, and business teams to deliver scalable web and mobile products for the Saudi market.
- Defined and prioritized the product roadmap using business goals, operational needs, customer behavior, and KPI insights.
- Aligned priorities across 5 stakeholder groups, including engineering, operations, sales, marketing, and leadership, to balance business goals, delivery scope, and operational needs.
Product Owner at Elgawla for Auctions (2020-10 – 2022-09)
- Owned the product backlog for a mobile real-time auction platform serving 300K+ users.
- Introduced an auction participation package model, replacing per-auction entry fees with tiered packages to enhance sales performance, improve participation flexibility, and simplify repeat auction access.
- Prioritized features based on business value, user needs, and delivery priorities, covering real-time bidding, product listing, auction participation, and winner selection flows.
- Collaborated with design, engineering, and business stakeholders to refine bidding features and in-auction user actions, ensuring the mobile experience supported active participation and competitive selling.
- Validated delivered features during sprint reviews, ensuring alignment with requirements, acceptance criteria, auction rules, and agreed product scope.
Product Owner at Tahaqom Development (2019-05 – 2020-09)
- Owned backlog refinement activities by breaking down business requirements into clear user stories, acceptance criteria, and prioritized backlog items.
- Collaborated with development teams during sprint planning, execution, and feature validation to ensure delivery aligned with customer and business needs.
- Managed stakeholder communication around scope clarification, backlog priorities, delivery expectations, and requirement changes.
Business Analyst at Tahaqom Development (2018-01 – 2019-04)
- Analyzed stakeholder requirements and documented business needs through BRDs, SRS documents, user stories, and use cases.
- Acted as a communication bridge between business stakeholders and technical teams, supporting requirement clarification, functional validation, and delivery alignment.
Android Developer at Mobileaders (2016-10 – 2017-10)
- Developed and maintained Android applications using Kotlin and Java, from concept to deployment.
- Fixed bugs and improved app performance and stability.
- Collaborated with cross-functional teams to meet business requirements.
Entrepreneurship Trainee at MAL / TIEC - Google (2016-07 – 2016-09)
- Participated in an entrepreneurship program focused on business modeling, product development, and market validation.
- Built foundational knowledge in startups, customer discovery, and value proposition design.
