Yasmin Farouz

SR.Search Engine Optimization at sidalih KSA (2024-08 – Present)

Technical SEO, on-page and off-page optimization
Keyword research, competitor analysis, and content strategy
Link-building strategies and outreach campaigns
Performance tracking using Google Analytics, Search Console, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
Collaborating with developers and content teams for SEO-friendly website structures
Staying updated with search engine algorithms and industry trends strategy
Led a team of 6 members to improve website rankings and conversions strategy
Managed SEO campaigns for multiple clients, driving measurable results
Utilize AI tools to analyze large data sets and identify precise marketing opportunities.
Leverage artificial intelligence to create and optimize content aligned with search intent and improve CTR.

SEO Strategy specialist at SEOS7 (2022-12 – 2024-07)

I worked on more than 15 projects.
Designed and implemented strategic SEO initiatives that achieved a 35% increase in organic traffic while streamlining optimization processes organization-wide.
Conducted in-depth keyword research to identify high-value terms, driving a 40% increase in targeted traffic and improving user engagement metrics.
Partnered with content teams to update and optimize existing materials for SEO, resulting in a 25% rise in lead conversions.
Oversaw vendor relationships for SEO tools, achieving a 20% reduction in costs through efficient budget management and resource allocation.
Performed competitive analysis of digital strategies, enhancing brand visibility and achieving a 15% higher ranking in search results compared to key competitors.
Developed performance dashboards and delivered data-driven insights to stakeholders, highlighting key performance metrics and emerging industry trends.

Jr. SEO / SEM at Strategic Planning Skills Institute (2020-07 – 2022-11)

Optimize website content and structure to improve search engine rankings and organic traffic.
SEO includes keyword research, on-page SEO, technical SEO (e.g., improving site speed, fixing crawl issues), and off-page SEO strategies like link building.
use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to monitor performance and track KPIs like organic traffic, bounce rates, and conversion rates.
managing paid search campaigns (PPC) across platforms like Google Ads to achieve measurable business outcomes.

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