Zeina Medhat

• Analyze market trends and customer behavior to identify KPIs.
• Owning the main growth KPIs: acquisitions, orders, order frequency, user Value, and Retention

Rate to ensure healthy and sustainable Growth.

• Continuously testing new concepts, improving the growth hacking ideas and segmentation.
• Owning Customer lifecycle through end-to-end promotions and loyalty programs,

segmenting Supply and demand sides for maximum impact.

• Track and Increase Fatura’s Growth Rate.
• Collaborating with Marketing and Sales teams to perform targeted strategies for relieving and Acquiring new Users And drive Retention.
• Allocating Fatura’s budget and promotion depth effectively through Promotions and campaigns
• Develop and maintain in-depth performance analysis continuously optimize tactics to achieve targets effectively.
• Evaluate campaign results, develop learnings, and implement relevant changes emerging from the learnings.
• Monthly reporting Fatura’s Growth KPIs to Management.
• Segment BNPL customers in terms of credit behavior and user behavior according to their

Credit wallet.