Senior Marketing specialist at Fabric Tex Nonwoven (FTN) (2024-01 – Present)
- Plan and manage participation in exhibitions, trade fairs, and corporate events, including promotional campaigns, event materials, visitor engagement, lead collection, and post-event follow-up.
- Dealing with government authorities, preparing documents for exhibitions, and obtaining support for external exhibitions.
- Develop and execute integrated marketing strategies to increase brand awareness, generate qualified leads, and support business growth.
- Manage social media platforms and develop content calendars that maintain an active, consistent, and professional brand presence.
- Create high-quality content for social media, email campaigns, brochures, presentations, and other digital and print marketing materials.
- Conduct market, customer, and competitor research to identify trends, audience needs, growth opportunities, and effective positioning strategies.
- Collaborate with sales and cross-functional teams to align marketing activities with business objectives and customer requirements.
- Monitor campaign, social media, and event performance; analyze results; and optimize future activities to improve engagement, lead generation.
Social Media Specialist at Dealtio (2023-01 – 2023-12)
- Writing professional media statements and news about our company.
- Edit and proofread written pieces before publication
- Conduct keyword research
- Writing different copies and content for catalogs, brochures, and other marketing content.
- Writing professional content for online platforms.
- Research industry-related topics.
- Use SEO principles to maximize copy's reach.
- Using and being familiar with content and SEO tools like SEMrush, Answer the Public, Google Trends, Moz, etc.
- Conducting research and analyzing data to identify and define audiences and recommend new topics.
- Creating the content for email campaigns.
- Writing in both Arabic and English Language.
Marketing specialist and PR at GEST LED (2020-07 – 2023-02)
- Conducting competitor analysis including Researching and monitoring the activities, products, and strategies of competitors to identify opportunities and threats in the market.
- Collecting data on consumers, competitors, and market place and consolidating information into actionable items, reports, and presentations.
- Research industry-related topics.
- Conduct various questionnaires to measure customer satisfaction and analyze the results.
- Identifying target audiences and understanding consumer demographics and preferences to help define target groups and tailor marketing campaigns accordingly.
- Keeping up-to-date with the latest industry developments, market trends, and consumer behavior to provide strategic insights and help guide marketing strategies.
- Develop, implement, and manage our social media Plan.
- Use marketing tools such as Buffer, MOZ, SEMrush.
- Define the most important social media KPIs
- Collaborate with sales, Quality, technical, office, and other related departments to achieve work.
- Conducting research for universal markets that we target and cooperating with the export team.
- Stay up to date with the latest best practices and technologies in digital marketing.
- Creating and monitoring Email marketing campaigns.
- Analysis of our former campaigns to as certain areas of strength and weakness, which could inform subsequent outputs.
- Maintaining a database of customers who have opted to receive our correspondence.
- Monitoring and reporting on the utility of each campaign.
- Creating different presentations and company profiles representing GEST companies (Led &Metals).
- Create customized content and hashtags for all social media channels and monitor engagement.
- Familiar with using trade maps for global market analysis.
- Follow up with our customers and handle their complaints.
- Upload and manage our products on e-commerce sites specially Jumia (Egypt & Kenya) and Amazon.
- Organizing events, exhibitions, and tours, e.g., our booth in the international exhibition for LED technology and modern lighting system in CICC.
- Coordinating and selecting appropriate giveaways for different clients and maintaining our relationshipwith them.
Telemarketing specialist at ROYAA company (2019-06 – 2020-07)
Social media management and content creation
Experience Before Graduation: Social media management and content creation for my graduation project.
