Alberto Valdés Lago

My name is Alberto and I'm a Chemical Engineer with an MBA who has successfully transitioned into the marketing field. With more than 5 years of experience, i combine my technical background with my business acumen to develop and execute innovative marketing strategies that drive brand growth and improve customer engagement.

Techtronic Industries EMEA Jun 2023 - Present

Product Manager Milwaukee Powertools Iberia & Trade Marketing 

• Manager for the OPE and Lasers Iberia divisions 
• Project management for the positioning of new launches Development of market studies Management of the annual product range 

 Job Site Solutions at Techtronic Industries Iberia Sep 2021 - Jun 2023 

• Competitor and market analysis Technical advice to potential customers 
• Creation of a commercial strategy for the development of the area 

• Provide technical expertise and support throughout the sales process 
• Identify and pursue new sales opportunities for technical products 
• Conduct technical presentations to potential clients 

• Registration of physical-chemical quality data of the amount of ammonia through the analysis of chemical indicators
•  Conduct experiments and tests following established protocols

Master of Business Administration - MBA Madrid Chamber of Commerce 2021

Master in Retail, Commercial distribution University of Oviedo 2019

Bachelor of Science in Chemical Engineering University of Oviedo 2018