Santiago Mackrey

Experienced Product Marketing Manager with more than 7 years of experience in product marketing, consultancy and research roles. Expertise in market analysis, data-driven insights, and strategic planning. Skilled in quantitative and qualitative research methodologies, data analysis.

Proven ability to identify market opportunities, inform marketing strategies, and drive business growth. Strong leadership and project management skills, adept at managing cross-functional teams and fostering a collaborative work environment.

Principal Product Marketing Manager

Amadeus IT Group August 2023 - Present, Madrid, Spain

• Orchestrated cross-functional teams to define product positioning and value proposition, leading to a 14% market share increase.
• Led and executed extensive market research strategies, driving a notable 12% growth in market penetration in the initial quarter.

Engineered a go-to-market strategy for a flagship product that penetrated three new industry verticals, resulting in a 24% revenue increase within the first fiscal year post-launch.

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Product Manager and Senior Consultant

Ernst & Young (EY) March 2022 - August 2023, Madrid, Spain

Led a cross-functional team of 4 professionals through the implementation of EY Plus, a global market research initiative, resulting in a substantial $160,000 in sales revenue.

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Managed a multinational project involving 21 countries to develop solutions for blockchain (EBSI nodes), resulting in successful implementation and adoption across all participating countries.

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Successfully designed and delivered workshops for a diverse range of national and international clients resulting in a increase in client satisfaction by 30% and an average participant engagement rate of 95% utilizing design thinking methodology.

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Product Marketing Manager

Charles Taylor PLC April 2021 - March 2022, Buenos Aires, Argentina

Redefined the global Go-to-Market strategy for two different products, contributing to a 24% increase in sales compared to the previous semester.

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• Executed the launch strategy for a product, exceeding product placement goals by 16%.
• Conducted competitor analysis for a product, assisting in developing business plans that increased sales by 14%.

Product Marketing Manager

Ualá July 2020 - April 2021, Buenos Aires, Argentina

• Orchestrated the new marketing strategy for a product, resulting in a 150% YoY increase in disbursements.
• Coordinated the market research and analytics team to develop three new dashboards for presentation to stakeholders.
• Executed launch strategies for products, exceeding product placement goals by 30%.

Senior Product and Marketing Analyst

Banco Galicia January 2019 - July 2020, Buenos Aires, Argentina

• Defined new internal communication campaigns and coordinated marketing communications, increasing sales by 16% MOM.
• Directed market research and launched a campaign for a new product, resulting in revenue 28% above the projected goal.
• Identified underperforming processes, leading to a 25% reduction in costs while exceeding revenue targets.

Product and Marketing Analyst

Banco Galicia February 2017 - January 2019, Buenos Aires, Argentina

• Promoted cross-team collaboration through monthly meetings, bridging insights on customer needs and new market opportunities.
• Implemented marketing strategies, increasing the number of clients using a product by 170% YoY.
• Led the corporate payments research team, creating the first competitive analysis benchmark that improved market penetration by 12%.

ThePowerMBA, Business

ThePower • Madrid, Spain •

Bachelor of Science in International Business

Minor in Marketing and Communications • Cornerstone University • Grand Rapids, MI •