Alejandro Moreno

Senior Human Resources Advisor with over 8 years of experience and a global perspective gained from international experiences in Poland, United Kingdom, and Turkey. Currently at BMW Group, I am focused on leadership development and organizational culture. Expert in optimizing HR processes and managing the full employee lifecycle in multinational environments.

Passionate about the automotive industry, Tech & AI, I apply my knowledge in Data Analytics to drive data informed human capital strategies that align with business objectives.

HR Leadership Advisor – BMW Group Madrid | May 2017 – Present

• Lead the design, implementation, and monitoring of the Target Management Process and Performance Review, including succession planning and career development for over 600 employees in Spain.
• Manage compensation processes (salary reviews, promotions, bonuses, and benefits) in collaboration with global HR teams, providing guidance to leadership on talent development and compensation matters.
• Serve as the primary HR point of contact for managers and teams across Spain , providing strategic advisory on employee relations, regulatory compliance, and HR policy.
• Handle complex labor issues, employee relations cases, and negotiations with works councils, ensuring alignment with local labor regulations.
• Oversee administrative HR functions in SAP and maintain data integrity.
• Maintain organizational data accuracy within HRIS tools (Symbio, Confluence, SuccessFactors).
• Lead continuous improvement initiatives, streamlining HR processes to improve overall employee experience.
• Manage full-cycle recruitment for permanent staff, temporary workers, and interns.
• Coordinate the annual training programs from needs assessment through evaluation, optimizing budget allocation.
• Manage internal communications related to job vacancies, organizational changes, and diversity, equity & inclusion (DEI).
• Represent the Iberia region within the European and Global Sustainability Communities, leading local DEI projects recognized as best practices within Europe.
• Prepare and deliver comprehensive monthly HR KPI reports (headcount, turnover, vacancies, performance metrics), providing strategic insights to HQ and Management Team in Spain.
• Lead regional and global HR projects focused on employee engagement, well-being, cultural transformation, digitalization, and sustainability.
• Implement employee engagement surveys and coordinate strategic follow-up actions regionally and globally. 

Administrative at International Relations Office – Universidad Autónoma de Madrid Madrid | Jan. 2017 – May 2017

• Coordinated exchange programs for international students with universities worldwide.
• Improved the onboarding process for exchange students by creating a new welcome guide and orientation sessions.
• Managed student records and documentation, ensuring 100% compliance with academic regulations.

 Sales Administration | BMW Automotor Premium Dealership Marbella|Nov. 2014 – May 2015

• Managed the end-to-end vehicle order cycle, improving client follow-up and communication.
• Efficiently resolved customer and dealership incidents, reducing the average resolution time.

FURTHER EXPERIENCE

Crew Member – Mcdonad’s Mánchester, UK |September 2015 – June 2016 

• Took customer orders and handled payments efficiently at both front counter and drive-thru; delivered friendly and accurate service under pressure.
• Prepared and assembled food items according to strict hygiene and food-safety standards; kept kitchen, dining and restroom areas clean and well-stocked.
• Earned Employee of the Month recognition for high energy, teamwork, consistent performance and great service.
• Was offered a promotion to Crew Manager but declined, since my stay in Manchester was temporary and I preferred to let a long-term team member take the opportunity.

Camp Counselor – BC Egitim (Camp Bradley) Istanbul, Turkey |June 2014 – Aug. 2014 

• Designed and led basketball sessions every day, teaching core skills—dribbling, passing, shooting—and organizing age-appropriate drills and mini-games to suit different skill levels.
• Ran team games and small tournaments, promoting sportsmanship, teamwork, supportive encouragement, and inclusive play among campers.
• Ensured the safety and well-being of all players during basketball activities, managed equipment, maintained court order, and responded quickly to any incidents.
• Partnered with the camp team for schedule planning, supported with general camp duties, and encouraged campers’ personal growth through motivation, inclusion, and intercultural engagement.

Sales Assistant Marbella & Madrid|2012, 2013, 2015 & 2016

• As a sales assistant at Supercor, Sportzone, and Primark, I greeted all customers, helped them choose products (from groceries to sports gear and clothing), answered questions, and offered relevant recommendations to improve their shopping experience.
• Handled all transactions at the till: processed sales, returns, and exchanges accurately using POS systems; managed cash and card payments; and ensured quick, friendly, and efficient service.
• Maintained store appearance and stock: organized merchandise displays, restocked shelves, unpacked deliveries, kept fitting rooms and floors tidy, assisted with inventory checks, and supported loss-prevention efforts.

EDUCATION

Executive Master in Human Resources Management – Universidad Autónoma de Madrid Madrid | Sep. 2016 – Jun 2018

Bachelor Degree in Business Management & Administration – Universidad de Málaga Málaga |Sep. 2011 – Jun 2015 

Erasmus Program in Business Management & Administration – University of Wroclaw Wroclaw, Poland | Sep. 2013 – June 2014