Ali Hegazi

A digital marketing student with a background in business underpinned by strong and relative experiences helping various clubs and companies develop their marketing strategies, social media presence, plan and host events, and expand their network. As a dual British and Egyptian Citizen with a truly global background, having lived in 8 countries, I enjoy adapting to new environments and leveraging different perspectives as part of my creative process and allowing me to better work with different team. The skills I have attained through my business programmes, marketing positions, and international upbringing have truly equipped me with a deeper understanding of consumer behaviours.

UM MENAT Dubai, UAE

Internship Feb 2022 – March 2022

• Compiled research for UM MENAT, a creative media agency that provides solutions for their clients, such as, Johnson & Johnson, McDonald’s, Talabat, RakBank. Using business analytics and data intelligence to deliver innovative and effective solutions
• Researched and prepared 10 viable solutions for Johnson and Johnson, to expand their Ecommerce strategy, contacted sales representatives to display options to expand product reach within the MENAT region
• Analysed and prepared pitches for RAKBANK to prepare new strategies that would give an edge against competing banks
• Strategized within a team on how to adapt Talabat’s marketing strategy to improve reach during the World Cup 2022

Marketing Director Jul 2020 – Jul 2021

• Led the marketing team of ETC, a technology-based club in Erasmus University Rotterdam focused on educating students on disruptive technologies by connecting them industry leading firms, such as Google, Shell, Shopify, Celonis, Tableau
• Created new content and managing the social media accounts to increase awareness of student community; introduced new marketing strategy which increased customer interaction by 17% and number of followers by 30% across all medias

IE UNIVERSITY Madrid, Spain

Master’s in Digital Marketing and Analytics (MDGM) Sep 2022 – July 2023

ERASMUS UNIVERSITY ROTTERDAM Rotterdam, Netherlands International Business Administration (IBA) Sep 2019 – July 2022