PROFESSIONAL EXPERIENCEGlobal Senior Brand & Integrated Marketing Manager, Vista, (Barcelona, Spain then Remote since 2020)
Oct 2020 - Sept 2022 (2 yrs)
- Oversaw the annual strategy, planning, budget and execution of global cross channels marketing campaigns, brand activations and partnerships.
- Led partner management, inclusive of internal and external key stakeholders, creative and media buying agencies, creative teams, local marketing teams, Social, PR and brand activation teams to ensure effective and efficient implementation of brand & marketing strategies on time and on budget.
- Effectively measure impact of Brand & Marketing campaigns efforts in collaboration with the analytics and customer insights teams.
Key achievements:
- ReferHER Campaign: A global partnership with IFundWomen, to connect female entrepreneurs with resources, funding, and coaching at female co-working spaces in Los Angeles, Paris, London, Sydney and Toronto
- Spotlight Series: Launched a successful concept (triple social engagement & still in use) to monthly highlight brand ambassadors and everything they do for their communities.
Global Integrated Marketing Manager, Vista, Barcelona, Spain
Oct 2017 - Oct 2020 (3 yrs)
- Marketing planning and cross-functional team leadership for product launches and integrated marketing campaigns (including: integrated marketing communication plan and channel mix recommendation)
- Led internal campaign communications strategies, briefs, promotional plans, creative executions and campaign reporting
- Analyzed campaign performance on a continual basis to suggest improvements across paid, earned, and owned channels.
- Managed a high performing and engaged team of marketing specialists
Key achievements:
- Led Vista “Holiday season” global marketing campaigns cross - channels that grew sales by 25% year over year.
- Launched a month-long virtual maker’s market to spotlight and elevate women-owned businesses for International Women’s Day in North America, Australia and 20 European markets.
Senior Marketing Specialist, Global CRM, Vista, Barcelona, Spain
Jul 2013 - Oct 2017 (5 yrs)
- Developed lifecycle programs to foster ongoing customer relationships and enable future campaigns in core channels; contributed to market research, technology & UX requirements, and branding
- Led cross-channel Black Friday/Cyber Week go-to-market creative strategy across Site, Email, Print and Display targeting Vistaprint Consumer customer base
- Responsible for global Email Campaigns launches – Planning & creative concepts
- Weekly campaign reporting and recommended future optimizations
Country Manager & Business Developer for the UK market, Emagister.com, Barcelona, Spain
Feb 2010 - Mar 2013 (3 yrs)
- Reported and analyzed project metrics (KPI): website traffic, marketing campaign, etc. using Google Analytics
- Implemented advertising spaces and created email marketing content sent to over 500.000 users
Project Manager and Marketing Analyst, E&B Data, Montreal, Quebec, Canada
May 2008 - Jun 2009 (1 yr)
- Planned and implemented projects by managing human and technical resources as well as ensuring follow up and client relationship management.
- Coordinated relations between clients and internal technical teams on on-line projects.
- Analyzed financial and marketing data and produced bilingual reports.
