Irene Infante

Creative and strategic marketing professional with over 5 years of experience in luxury and lifestyle branding, leading 360° marketing campaigns and social media strategies for international hospitality brands. Skilled in creating high-end visual and written content, managing social platforms, and developing digital strategies that connect with premium audiences. Passionate about storytelling, aesthetics, and building brand desirability through data-driven creativity.

Now seeking to bring my expertise to the luxury real estate sector, contributing to a refined brand presence and meaningful client engagement.

Marketing & Communication Manager nhow Rotterdam, Minor Hotels July 2021 – Present

• Develop and execute 360° brand campaigns and PR strategies positioning nhow Rotterdam as a lifestyle destination, achieving +20% brand growth.
• Manage and grow social media presence across Instagram, Facebook, and LinkedIn through curated storytelling, high-quality visuals, and influencer collaborations.
• Produce digital content (photos, videos, and copywriting) aligned with the brand’s creative direction and luxury aesthetic.
• Monitor social media trends and analytics to optimize engagement and content performance.
• Design and execute creative brand activations such as Elvy Gastrobar’s rooftop ice-skating terrace and nhow TOIZ Room, both with strong media and influencer impact.
• Build partnerships with premium brands and artists (Mudmasky, Studio Rashkov, All Caps, Blitzcabine, Paintball Museum Rotterdam) to enhance visibility and lifestyle positioning.
• Organize exclusive media events and brand experiences to reinforce high-end perception and community engagement.

Guest Relations Manager nhow Rotterdam, Minor Hotels June 2019 – July 2021

• Led guest communication and VIP experience design aligned with brand standards.
• Coordinated internal teams to ensure consistent delivery of premium service and luxury image.
• Supported event organization and promotional activities aimed at high-profile clientele.

Guest Relations Agent nhow Rotterdam, Minor Hotels September 2017 – June 2019

• Handled VIP guest journeys, ensuring exceptional service and brand alignment.
• Supported marketing and PR events, strengthening brand reputation and loyalty.

E-commerce & Category Planning Intern

Mondelez International, Italy August 2016– December 2016

• Supported digital marketing and visibility strategies across e-commerce platforms.
• Conducted market and trend analysis to optimize product presentation and sales growth.

Executive Master – Hospitality & F&B Management

Ostelea School of Tourism & Hospitality

2017 - 2019

BSc – International Business Administration

Rotterdam School of Management Erasmus University

2014 - 2017