Caterina Todaro

With over 15 years of experience in IT digital delivery, I lead the strategic deployment of Sage's digital platforms across EMEA. I hold an MBA in Digital Marketing and a Master's in Computer Science. As an early adopter of emerging digital trends, I specialize in improving usability, optimizing performance, and driving customer engagement. I bring together deep technical expertise, strategic leadership, and international collaboration to deliver high-impact digital solutions.

EMEA Senior Manager Web Strategy and Delivery - Sage - EMEA

(2020-01)

Responsible for Sage EMEA Digital Products Strategy and Delivery. Leading cross-regional remote teams across EMEA and APAC.

• Managing the deployment and enhancement of Sage digital products across the EMEA region, including Website, eCommerce, and Mobile platforms through end-to-end project management, product ownership, and roadmap execution in alignment with global business objectives and OKRs.
• Directed remote and local Agile teams to guarantee consistent delivery and collaboration across markets.
• Actively contributed to UX redesign and A/B testing, while leading AI experimentation to optimize data-driven content and features, Exceeding yearly OKRs, and boosting both conversion rates and overall system performance.
• Leading IT API integrations (Salesforce, Genesys, Stripe/Redsys) to strengthen cybersecurity, enable seamless transactions, and enhance CX.
• Drove a +15% YoY increase in website traffic and a 2.5-point uplift in eCommerce conversion rate for Sage Active.
• Improved KPI Web Performance Health Score by 9 points for Sage Website.

Digital Customer Help & Support Online Manager - Vodafone

(2012-04 - 2020-01)

Responsible for Vodafone's Help & Support ecosystem, aligning website, app, social and eCommerce into a seamless user experience.

• Led Vodafone's Help & Support digital channels, website, social platforms, mobile app, and eCommerce migration into a unified customer journey using wireframes, UX testing, and mobile-first responsive web design, applying both Agile and Waterfall delivery models.
• Directed the implementation of Salesforce, Lithium, and eGain, and contributed to AI-driven Innovation in content and service automation.
• Accelerated customer digital engagement with SEO/SEM strategies, gamification, couponing, campaigns across email, YouTube, social media.
• Consolidated regulatory compliance with SSO implementation and LOPD data protection standards.
• Reduced inbound calls volume by 25% and increased online customer registrations by 35%.
• Scaled customer web portal and app performance by 19% in page load speed and system responsiveness.

Online Marketing IT Consultant - Peugeot Citröen

(2007-07 - 2012-04)

Responsible for deploying ST@RT eCommerce platform across Italy, Spain, and Portugal, providing a timely and flawless rollout across markets.

• Managed IT teams of more than 20 developers, handled the full product lifecycle from requirements gathering to testing, sign-off, and deployment.
• Planned and executed digital marketing campaigns, including video content, email strategies, and localized user guides.
• Acted as a liaison between IT team, cross-functional and external business counterparts across multiple seniority levels
• Onboarded over 300 business users in Italy within the first two months of launch.
• Achieved full adoption and engagement across Spain and Portugal in under one year.

MBA - Digital Marketing - ESDEN (2010 - 2011)

Master of Computer Applications - Computer Science - U.N.I.C.A.L. (1999 - 2006)

Certificate - Project Management - PSICOSOFT (2012 - 2012)

Certificate - AI Cybersecurity - PMI (2024 - 2024)