Christian Castro

Senior business development executive with deep expertise in live entertainment, ticketing, festivals, and touring. Proven track record in building partnerships, shaping commercial strategies, driving business expansion, and negotiating complex multi-stakeholder agreements in competitive environments.

Senior Business Development Manager at Sonde3 (2025-01 – 2026-03)

• Led the Sponsorship, New Business and Strategic Partnerships division across the Sonde3 group.
• Achieved significant growth in average deal value through strategic negotiations with brands and institutions.
• Developed new business lines, tours, and co-productions, overseeing the full cycle from concept to execution.
• Directed internal teams to maximize ROI and brand consistency across all live formats.

Commercial Director Spain at See Tickets Spain - Eventim (2020-03 – 2024-12)

• Directed commercial growth and national market expansion in the live entertainment and cultural sectors, reporting directly to the Group CEO and General Manager of Spain.
• Positioned See Tickets as a key player in the Spanish market through strategic client acquisition and brand partnerships.
• Oversaw and structured the commercial area during the acquisition process of See Tickets Spain, aligning local operations with Eventim's global vision and business standards.
• Create and align local initiatives with See Tickets international growth strategy.

Business Development Manager at See Tickets Spain - Vivendi Group

• Supported the early structuring of the Business Development and Partnerships department during a key growth phase in Spain.
• Contributed to the acquisition of key accounts across festivals and promoters.
• Collaborated with cross-functional teams to deliver customized ticketing and tech solutions

Operations Manager at See Tickets Spain - Vivendi Group

• Implemented and developed the company's ticketing strategy in the Spanish market, adapting global operational needs to local requirements.
• Oversaw day-to-day operations for festivals, concerts, and cultural events.
• Managed onboarding and support for new clients, ensuring integration and service delivery.

Booking Agent and Ticketing Executive at Starlite Festival (2016-04 – 2019-10)

• Managed national and international artist bookings, coordinating availability, negotiations, and calendar planning.
• Liaised with artist managers, agencies, and production teams to ensure contract fulfillment and technical requirements.
• Supported the artistic direction in programming strategy, focusing on lineup balance and audience appeal.

Bachelor's Degree in Advertising & Public Relations – Universidad Complutense de Madrid (2015 – 2019)

Degree in Business Administration & Finance – IES Severo Ochoa (2011 – 2013)