Cindy Diaz Palacios

As a degreed professional with more than sixteen years of experience & success in the private sector, I offer a unique background with expertise in sales & marketing, project management and human resources.

In today’s international market my multi-national background, education & professional experience are an asset to a worldwide company where English is a common language.

FAIRMONT MAYAKOBA (PLAYA DEL CARMEN, MEX) May 2021 – Sep 2023

•PR & MARKETING MANAGER

-Deploy a creative content strategy across multiple owned and earned channels. -Pursue, negotiate, and coordinate media & influencer stays.

-Lead external PR & MKT agencies with relevant pitching opportunities.

-Build social media strategy and manage all channels to maximize exposure. -Drive corporate photoshoot sessions and other special events.

BANYAN TREE MAYAKOBA (PLAYA DEL CARMEN, MEX) Oct 2018 – Aug 2020

•AREA MARKETING & COMMUNICATIONS - MAYAKOBA & CABO MARQUÉS

-Implementation of new CRM channels.

-Creation of promotional materials including print, digital & collateral assets.

-Audit and manage corporate website and microsite, implementing SEO strategies.

HONEYWELL (SAN LUIS POTOSÍ, MEX) Mar 2016 - Jan 2018

•ACCOUNT MANAGER - LATAM & CANADA

-Created & executed +13 (CM) plans for regional & global projects. -Created a liaison between organizations to function as a needle mover. -Concluded an HRS Leadership Program.

HONEYWELL (SAN LUIS POTOSÍ, MEX) Oct 2013 - Mar 2016

•HR DIRECT SUPERVISOR

-Seamless ̈go-lives ̈ for the portal that included more than 100,000 new users. -Maintained a Six Sigma level in all deliverables.

-Developed and implemented an objective skill matrix for the organization.

CITADELLA MALL (SAN LUIS POTOSÍ, MEX) May 2013- Oct 2013

•MARKETING & PR MANAGER

-92% of commercial space was sold before inauguration during my management. -Increased rent revenue by understanding the necessities of our clients.

-Closed large sales with corporate clients such as Best Buy, Nike Factory Store, among other.

CENTRO POTOSINO DE CONVENCIONES (SAN LUIS POTOSÍ, MEX)

•SALES COORDINATOR (EVENTS COORDINATOR) Apr 2010- May 2013

HOTEL HOLIDAY INN QUIJOTE (SAN LUIS POTOSÍ, MEX)

Tourism Business Mgmt UNID │ 2005 – 2008

Greenbelt in Six Sigma Honeywell │ 2014

Graphic Design Course Alfa Arts & Business School │ 2019

IAP Career College │ Public Relations Consultant │ In Progress