Cristina Moreno

With over 6 years of experience in digital marketing and performance marketing, I am passionate about creating and executing data-driven campaigns that drive growth and conversion for innovative and disruptive brands.

With over 6 years of experience in digital marketing and performance marketing.

Currently serving as a Digital Marketing Specialist at Lynk & Co, a global mobility company offering car ownership through subscription services, I am accountable for defining and executing paid social campaigns across multiple markets, including Germany, Sweden, Italy, Spain, France, the Netherlands, and Belgium.

Leveraging my expertise in Google Ads, Facebook Ads, Native Ads, and other digital platforms, I analyze data, identify trends and insights, and research and implement new opportunities with key partners. I plan and execute experiments and tests to optimize conversion rates for each market, collaborating with local teams to enhance user experience and channel performance through landing page optimizations. Additionally, I collaborate with the sales team to align campaigns and achieve KPIs, working closely with the design and content team to create customized campaigns that enhance overall results.

Furthermore, drawing on my previous experience as a Senior Specialist at Tenkai, I have experience leading a team of 4 Digital Performance professionals, managing campaigns for EMEA, APAC, LATAM, and EU regions. My responsibilities included lead acquisition, defining KPIs, budget allocation, reporting for C-suites, testing new strategies and growth opportunities, and optimizing based on ROI, profitability, and LTV.

Bachelor degree of Advertising and PR by University of Barcelona