Dania Cotlear

Creative marketing executive with the ability to lead global teams and develop and improve marketing operations. Experience driving business growth, penetrating new markets, and growing new product lines through integrated marketing and business development strategies. Record of identifying opportunities to gain market share, grow demand and engage target customers. Proven ability to study market, customer, and competitor trends and lead multi-channel campaigns.

Head of Business Unit at Jeff, Spain

June 2021 — Present

Jeff, is a SaaS/Tech company growing franchises focused on Laundry, Coffee and Fitness services. Jeff has more than 2000 stores in 40 countries across APAC, EMEA and LATAM.

• Represent Jeff in the joint venture with NRDC (Hudson ́s Bay/ Saks) by leading the project to develop a new co-working concept based on a low-cost business model.
• Iterate business strategies on pilot locations to perfect the business model. Responsible for the P&L and customer acquisition strategies.
• Create the sales and operational know-how to expand the business as a franchise in the US and Canada.
• Work with the tech team to develop the product (app and back-office) to operate the co-working centers
• Develop the business in Spain.

Head of Product Marketing at Jeff, Spain

February 2020 — June 2021

Develop the B2B2C marketing strategy, tools and brand assets.

Lead a team of 20 marketing professionals to develop and implement marketing automation solutions for the franchisees.

Manage the CRM strategy to optimize customer lifecycle.

Supervise the company's Design and Social Media teams to ensure brand consistency and strategy

Create the marketing playbook for each business vertical and generate their value proposition.

Global Head of Marketing at Jeff, Spain

August 2018 — February 2020

Responsible for identifying and executing high-priority strategic communications, operational projects and go-to-market strategies across APAC, EMEA, and LATAM.

Lead a Marketing Managers team into executing B2C marketing activities at a country level. Responsible for CAC and churn KPIs.

Design the PR and communication strategies to supervise agencies at a regional level.

Oversee the digital & offline acquisition efforts to balance a US$ 4 million budget.

Communications Consultant, Mexico City & Buenos Aires

December 2017 — July 2018

• Independent Account director for Latin American agencies such as Another Company (Mexico) and Pulpo PR (Argentina).

Manage product/brand launches in new markets. Efforts included international event organization, media management, and influencer strategy.

Clients: Moroccanoil, G-shock and Riot Games Regional PR Manager at Links Worldgroup, Miami

February 2015 — November 2017

Lead a remote team of 5 Latin American marketing executives to implement offline and online media awareness campaigns. Scope countries: Chile, Peru, Argentina, Colombia, Mexico.

Plan a develop strategies to increase media exposure and support strategic marketing initiatives. Efforts included FAM trips, press conferences and thought leadership.

Propose messaging and creative material to generate media buzz and interest

Clients: KAYAK, Roku, HTC, Safilo, Jetblue, and Marriott.

General Manager and Co-founder at TOC Asociados, Lima

October 2013 — December 2014

TOC Asociados is one of the biggest PR agencies in Peru

Responsible for administrative duties, hiring and leading teams, and generating business.

Build processes from proposals to reporting.

Oversee PR campaigns from creative brief to implementation and delivery.

Participate in client's business strategy meetings to suggest PR solutions for their needs.

Clients: Samsung, SOS Children's Villages, Ministry of the Interior

Additional Experience

Head of Marketing at the most iconic Peruvian circus La Tarumba.

Category manager (chocolates) in the biggest confectionery company in LATAM, ARCOR

Account director in communication agencies.

MBA

Bachelor in Communications