Daniela Munoz

UX/UI Designer with 4+ years of experience across digital products, SaaS platforms, and web and mobile experiences. I combine UX Research, behavioral analysis, interaction design, and UI Design to translate user needs and business goals into clear, intuitive, and scalable experiences. Experienced working closely with Product Managers and developers in Agile environments, bringing research insights, behavioral analysis, and improvement opportunities to support product evolution.

Experienced across the end-to-end design process, from identifying problems and defining user flows to wireframing, prototyping, testing, and interface design in Figma.

UX/UI & Digital Designer at Freelance (Present)

• Design and development of digital products and experiences for independent projects, from defining user needs and structures through implementation and optimization.
• Design and development of websites, covering information architecture, user flows, responsive design, UI, and user experience.
• Design and evolution of visual identities, developing visual concepts, design systems, and brand assets adapted to digital environments.
• Development of web solutions through AI-assisted workflows, combining design expertise, AI tools, and development processes to turn concepts into functional experiences.
• Integration of AI tools across different stages of the design process, including research, ideation, visual exploration, content generation, prototyping, and development.
• Continuous optimization and iteration of projects in development, reviewing structure, content, interaction, and UI to improve the overall experience.
• Exploration and validation of different design and development solutions, using digital tools and AI-assisted workflows to accelerate iteration.
• End-to-end management of ongoing freelance projects, from initial definition and conceptualization through design, development, review, and continuous evolution.

UX/UI Designer · Marketing & CRM at Tusclasesparticulares (2025-05 – 2025-10)

• Management of email campaigns and communication flows focused on improving user engagement, conversion, and retention within the Marketing & CRM team.
• Analysis of email performance and user behavior to identify optimization opportunities and improve conversion.
• Optimization of customer journeys and email messaging to create clearer, more relevant, and effective communications across different stages of the user journey.
• Analysis of user journeys and flows to identify pain points, friction, and opportunities for improvement across the platform.
• Research and competitive benchmarking, desk research, and product analysis to inform user-centered design decisions.
• Design of new features and experience improvements, from solution exploration through the definition of user flows, wireframes, and interactive prototypes in Figma.
• Definition and execution of A/B and A/B/C tests to validate features, design variations, and experience hypotheses.
• Analysis of experimentation results to identify the best-performing alternatives or iterate on solutions based on the data collected.
• Analysis of user behavior and feedback to complement quantitative results and inform design decisions.
• Definition and improvement of Design System components and development of visual assets to maintain consistency across the digital experience.
• Coordination with Product Managers and developers throughout feature definition, prioritization, and implementation in an Agile environment, using Jira and two-week sprints.

UX/UI Designer at Acreditta (2021-07 – 2024-04)

• Lead UX/UI design for a SaaS platform for creating, issuing, and managing digital credentials, from user research and needs definition through prototyping and high-fidelity design.
• Conduct user research through interviews, usability testing, and behavioral analysis using Hotjar to identify user needs, pain points, navigation patterns, and improvement opportunities.
• Analyze user interactions with the platform to identify friction points and generate insights applicable to product evolution.
• Define product problems, opportunities, and new features jointly with Product Management, bringing user insights and design expertise into product decisions.
• Propose product improvements and user stories based on problems and opportunities identified through research and behavioral analysis.
• Design information architecture, user flows, wireframes, and interactive prototypes in Figma for new features and product improvements.
• Design a Progressive Web App (PWA) for storing and managing digital credentials in a single space, with an experience optimized for mobile users.
• Apply usability and accessibility principles across interfaces, components, and product flows.
• Design and evolve interface components and patterns to improve consistency and scalability across the digital experience.
• Work directly with Product Management and development to evaluate alternatives, address constraints, and translate design solutions into implementation.
• Define and iterate solutions through user stories and Agile processes, maintaining a continuous cycle of research, design, validation, and improvement.
• Design email communications and graphic assets while maintaining consistency with the brand's visual identity.

Graphic Designer at Gobernación de Cundinamarca (2022-01 – 2023-12)

• Create informative graphic assets for internal communications across the organization.
• Design digital and print materials containing institutional information for employees and different departments.
• Produce institutional videos and audiovisual materials for internal campaigns and communications.
• Adapt institutional content and information across different formats and communication channels.

Digital & Graphic Designer at Hacienda Salamanca (2020-01 – 2020-12)

• Design and develop the company website in Wix, including content structure, visual design, and digital asset production.
• Design digital experiences and assets for the website and social media to strengthen the company's online presence.
• Structure and produce digital content adapted to different channels and communication needs.
• Design graphic assets and visual resources aligned with the brand identity.
• Manage design, content, and digital channels across projects, translating business needs into digital experiences and communication solutions.
• Coordinate with external web development and SEO professionals to implement updates and improvements to the company's digital presence.

Master's Degree in UX and Digital Service Design – ELISAVA - School of Design and Engineering (2024 – 2025)

Diploma in UX/UI Design – LCI - Higher Education Institution (2021 – 2021)

Specialization in Urban Design – Universidad Jorge Tadeo Lozano (2019 – 2019)

Bachelor's Degree in Industrial Product Design – Universidad Jorge Tadeo Lozano (2014 – 2019)

Intensive Course in English – ISI Dublin (2015 – 2015)