David Rodriguez Centeno

Senior executive with 25+ years of experience leading business transformation, operational excellence and scalable growth across multinational and entrepreneurial environments. Proven track record aligning strategy, people and execution to build high-performing organizations. Builds, professionalizes and scales asset-heavy, commercial and investment-led platforms.

Partner & Managing Director at CENTERO Real Estate (2018-01 – Present)

Real estate investment / value-add residential assets

• Founded and scaled the company, defining investment thesis, governance, operating model and legal representation.
• Led 25+ residential value-add projects across acquisition, due diligence, refurbishment, commercialization and exit.
• Built repeatable processes for sourcing, underwriting, technical execution, supplier coordination and sales/rental monetization.
• Directed capital allocation, partner/fund negotiations, financing discussions and overall business performance.

Co-Founder / Business Model & Go-to-Market at REKETEC (2017-01 – 2022-12)

Refurbished consumer electronics / digital commerce

• Co-founded a digital commerce business specialising in refurbished consumer electronics.
• Designed the business model, commercial strategy, brand positioning and go-to-market plan.
• Established scalable operational processes and customer acquisition strategy.
• Combined entrepreneurial execution with commercial and operational leadership.

Marketing & Business Development Director at REDEXIS (2020-01 – 2021-12)

Commercial transformation / B2C growth / digital

• Led a 45-person marketing and commercial development organization within a €170M EBITDA group, with €50M B2C business scope and €5–7M Marketing OPEX.
• Led the launch of Redexis' residential solar PV business, designing the go-to-market strategy, commercial model and operational deployment as part of the company's energy transition.
• Directed commercial and digital transformation: CRM sponsorship, channel redesign, digital acquisition, market analysis and sales operations.
• Launched Anidia residential energy brand and coordinated product, trade, digital marketing and owned sales channel execution.

Deputy Commercial Director at REDEXIS (2018-01 – 2020-12)

Business Development • Marketing • Market Analysis • Sales Operations

• Led business development and commercial transformation: CRM/marketing implementation, digital capture channel, inbound/outbound channels and agency ecosystem.
• Built and deployed own national sales force: 30 sales representatives, 6 sales managers and digital acquisition channels.
• Implemented new residential natural gas acquisition strategy; achieved 4,700 contracts with more than €5M sale value.

Head of Marketing B2B / Iberia Dealer Offer Manager at BP OIL ESPAÑA (2013-01 – 2018-12)

• B2B marketing plan; dealer communication and engagement; Bright Green Beacons image programme ($5M CAPEX)
• Customer Service Quality and training plans. Results: DSI +5%, network engagement +30%, 90% card migration in two months, 70% issuance rate, 13% premium fuels mix highest in Europe.

Retail Manager / Senior Procurement & Category Manager at BP OIL ESPAÑA (2006-01 – 2013-12)

• Category strategy for Iberian forecourt shops; negotiated with Coca-Cola, Red Bull, Mahou San Miguel, Heineken, Diageo, Varma, Font Vella, Mars, Pepsico and tobacco majors.
• 100% signed supplier contracts
• €700k Supplier Income Plan; Carrefour partnership +40% sales; Total Store Plan +20%

Car Wash Senior Manager — Iberia at BP OIL ESPAÑA (2003-01 – 2006-12)

• Managed car wash business, HSSE compliance, supplier standards, maintenance contracts, asset management and investment strategy.
• Increased sales by 30% in three years.

Area Manager / Retail Territory & Business Manager at BP OIL ESPAÑA (2000-01 – 2003-12)

• Managed Balearic Islands and Barcelona dealer network: operations, finance, credit policy, HR, security, maintenance, assets, dealer contracts and incorporation of new service stations.

Markoil Account Department at SEYSER / Markoil Account Department (1999-01 – 2000-12)

• Early operational and financial exposure in company-owned sites within BP group.

Bachelor in Economics & Business Administration – Centro Universitario San Pablo CEU · Universidad Complutense de Madrid