Delaney Awbrey

I am a May 2023 graduate from the College of Charleston with a bachelor’s degree in Hospitality & Tourism Management + Marketing. My passion stems from a love of travel and the joy that I’ve felt from genuine hospitality. I am gregarious to my core, and possess a gift of making any type of personality feel at home.

I am skilled at capturing the experience of a traveler in both photographic and videography content. I have a keen eye for aesthetics and find fulfillment in generating a digital version of a feeling you have within a particular space. My goal is to find a career that incorporates both my love for hospitality and my skills in content creation.

● Experienced in managing and curating content across social media platforms, including Instagram, Pinterest, TikTok, etc.

● Creates engaging and compelling content, such as posts, graphics, videos, etc., that resonate with a target audience

● Analyzes social media metrics and uses insights to optimize strategies and drive engagement

● Nurtures online communities, responding to comments, messages, and fostering a positive brand presence

● Stays up-to-date with social media trends, algorithms, and best practices to adapt strategies accordingly

● Well versed in creating visually appealing content.

● Strong writing skills, particularly in crafting engaging captions and posts that align with the brand's tone and voice

● Generates revenue and user traffic through product marketing tactics

● Experienced working with cross-functional teams, partners, etc., to align social media efforts with broader marketing goals

● Manages multiple projects and deadlines effectively

● Understands brand identity and how to maintain consistency across social media channels

● Skilled at building clean and engaging websites that are optimized for multiple platforms

● Utilizes a pristine aesthetic vision and understanding in relation to photography + videography creation

● Strong leadership and teamwork experience

VBK Travel Company - Charleston, SC April 2020 - Present Marketing Coordinator + Social Media Strategist

● Launched a clean and engaging website for the company

● Manages the development of social media content on various platforms including Instagram, Facebook, and TikTok

● Maintains a consistent and cohesive feed reflecting the ideals of the company

● Regularly analyzes social media metrics and uses insights to optimize strategies and drive engagement

Hotel Bennett - Charleston, SC April - August 2021 , June 2023 Concierge + Pool Service Guest Coordinator

● Communicated efficiently with guests upon their arrival of the offerings provided to them during their stay

● Ensured guest comfort and satisfaction through an understood respect for their needs and expectations

● Formed a broader knowledge concerning hotel management and responsibilities The Local Palate - Charleston, SC August - December 2022 Marketing Internship

● Manages the development of social media content on various platforms with regular scheduled postings

● Analyzed social media metrics and uses insights to optimize strategies and drive engagement

● Edited regularly released marketing newsletters for the cities of Austin, Atlanta, Charleston, Charlotte, and Nashville

● Generated revenue and user traffic through product marketing tactics

● Maintained a consistent and cohesive brand image through marketing campaigns and promotionals

Females in Finance - College of Charleston - Charleston, SC January - December 2022 Founder + Vice President + Director of Social Media

● Co-founded the Females in Finance Club at the College of Charleston

● Coordinated meetings with financial advisors and industry professionals for the benefit of the members

● Operated the Females in Finance social media platform on a consistent basis

Chi Omega Sorority - College of Charleston - Charleston, SC Film Crew Event Chair

June - July 2020

● Worked with the recruitment chair, advisory board, & CRT with brainstorming ideas on chapter videos for the formal recruitment process

● Edited, organized, and maintained video content across all marketing platforms