Elisabeth Alonso Millán

Marketing professional with 7+ years of experience leading CRM strategy, operations, and project optimization, as well as multichannel digital marketing and paid media campaigns. Ambitious, results-driven, and positive-minded, with a strong focus on business impact and continuous growth.

CRM Manager at Bobo Choses (2025-01 – Present)

Lead the company's CRM strategy, manage a team, and ensure smooth customer data flow. Focus on improving KPIs, customer engagement, and retention through data-driven insights.

• Lead the company's CRM strategy
• Manage a team
• Ensure smooth customer data flow
• Improve KPIs, customer engagement, and retention through data-driven insights

Marketing & Commercial Manager at Oriol Castelló Photography (2023-01 – 2025-12)

Led marketing and commercial strategy, managing brand positioning, client acquisition, and client relationships, driving business growth.

• Lead marketing and commercial strategy
• Manage brand positioning
• Drive client acquisition
• Manage client relationships
• Drive business growth

CRM Manager at IATI Seguros (2022-01 – 2025-12)

Management and development of strategy and projects in partnerships with different stakeholders. Implementation of the new infrastructure with creation of new data base and data flow with Salesforce.

• Management and development of strategy and projects
• Partnerships with different stakeholders
• Implementation of new infrastructure
• Creation of new database
• Data flow management with Salesforce

CRM Campaign Coordinator at Dorna Sports (2021-01 – 2022-12)

Responsible for the management and optimisation of the Salesforce Marketing Cloud, creation of journeys, email automations and A/B testing. Design and preparation of AMPScript Campaigns.

• Management and optimisation of Salesforce Marketing Cloud
• Creation of journeys
• Email automations
• A/B testing
• Design and preparation of AMPScript Campaigns

CRM Specialist at Planeta DeAgostini (2020-01 – 2021-12)

Responsible for the implementation, monitoring and analysis of the company's subscription, recruitment and retention strategy and campaigns with Selligent.

• Implementation of subscription, recruitment and retention strategy
• Monitoring and analysis of campaigns
• Work with Selligent

WLTP Specialist at Volkswagen Group (2018-01 – 2020-12)

Implementation and project management, daily contact with worldwide dealers and management in order to ensure the correct implementation of the new WLTP cycle.

• Implementation and project management
• Daily contact with worldwide dealers
• Management to ensure correct WLTP cycle implementation

Master's in Marketing Automation & Growth Hacking – IEBS Business School (2022-01 – 2024-12)

Degree in Public Relations and Marketing – University of Wales - Barcelona (2014-01 – 2018-12)