Head of Product Designer at Fiwind (2020-10 – 2026-03)
- Led the product design strategy for a platform scaling to 700,000+ users across Web, iOS, and Android.
- Maintained a consistent 4.8 App Store rating across 18,000+ reviews through iterative UI/UX improvements.
- Optimized critical payment and crypto-swap flows, resulting in measurable revenue conversion growth and lower abandonment rates.
- Guided and mentored team members through standardized design processes, improving cross-functional collaboration and delivery quality.
Senior Product Designer at Mate En Mano (2020-07 – 2020-10)
- Redesigned the end-to-end user journey, driving a significant increase in monthly sales through optimized conversion paths.
- Achieved a 95% Net Promoter Score (NPS) by improving platform usability and product storytelling.
- Scaled market reach beyond the Netherlands into new EU regions by localizing the UX and optimizing the checkout for international customers.
- Implemented design improvements that resulted in steady organic traffic growth and increased repeat user engagement.
Senior Product Designer at Waltic (2020-06 – 2020-10)
- Led the UI/UX strategy for a pre-sale launch, achieving all revenue and conversion targets within the first two weeks.
- Optimized the checkout experience by integrating new payment methods, effectively reducing drop-off rates and friction.
- Defined the product's visual identity and design standards, ensuring cross-platform consistency and increasing user trust.
- Collaborated with stakeholders to align the product roadmap with user feedback and market requirements during the launch phase.
Multimedia Designer at Menadwork (2019-03 – 2020-07)
- Produced high-impact video content and advertising assets for global marketing campaigns, driving measurable ROI for key clients.
- Designed and optimized conversion-focused landing pages, ensuring brand consistency and improved user engagement.
- Developed comprehensive branding identities and graphic assets for diverse companies, strengthening brand recognition and ensuring a cohesive visual presence across all marketing channels.
User Experience Designer at Panda Store (2019-01 – 2019-03)
Multimedia Designer at Surhive Design (2017-01 – 2019-01)
Graphic Designer at Consultora Focus (2016-01 – 2017-01)
