Jordi Biosca

Senior Product Designer with 15+ years of experience leading end-to-end UX/UI design for complex digital products. Proven track record of scaling products from MVP to large user bases across startups and scale-ups. Deep expertise in user research, interaction design, design systems, and cross-functional collaboration with product and engineering teams. Passionate about simplifying complex problems into intuitive, user-centered interfaces that drive measurable business outcomes.

Senior Product Designer - GFAL - Spain

(2021-11 - 2026-01)

• Led end-to-end product design for the GFAL Marketplace, a Web3 platform enabling thousands of players to buy and sell in-game items using our own cryptocurrency, designed from MVP through full-scale launch.
• Contributed to game user experience and interface design for Diamond Dreams (match-3 mobile game), applying interaction design principles to improve player engagement and retention.
• Owned the full UX/UI design process: user research, journey mapping, information architecture, wireframing, prototyping, and high-fidelity UI, through to developer handoff and implementation support.
• Collaborated closely with product managers and developers in an Agile environment to deliver scalable, technically feasible design solutions across rapid iteration cycles.
• Integrated AI tools into the design workflow for rapid ideation, UX copy, and design iteration, accelerating delivery across sprint cycles.

Product Designer - Flexidao - Spain

(2018-08 - 2020-01)

• Created end-to-end UX/UI for a Web3 based renewable energy traceability SaaS platform.
• Transformed complex energy data workflows into clear user journeys, dashboards, and interfaces, significantly improving usability for non-technical users.
• Conducted usability testing and stakeholder interviews to validate design decisions and align product direction with user needs.
• Worked within cross-functional product and engineering teams to ensure design feasibility and delivery within sprint cycles.

Visual and Digital Designer - JKA+D - UK

(2008-06 - 2021-11)

• Delivered digital campaigns and brand experiences for 100+ clients across luxury hospitality, F&B, music, and non-profit sectors. Clients include Amnesty International, PJ Harvey, Fortnum & Mason.
• Managed design production for multi-channel digital campaigns, collaborating with multidisciplinary teams to meet tight delivery timelines.

Freelance UX/UI and Brand Designer - Nostromo - UK

(2006-06 - 2021-11)

• Built and maintained a portfolio of 20+ independent clients across the arts, music, and fashion industries, managing end-to-end design projects from discovery to delivery with a high rate of repeat and referral work.
• Translated client requirements into intuitive, visually appealing digital experiences, managing projects independently from discovery to delivery.

Design Courses - Design - London College of Communication (2006-06)

BA - Business Administration - Universitat de Lleida (2001-06)