Ilaria Licari

Experienced and self-motivated SAM with over 5 years of experience in digital marketing. Outgoing personality with the ability to develop strong relationships with key business clients and internal teams.

Senior Account Manager at Quantum Marketing

April 2022 - February 2023 (Reading)

• Develop and maintain partnerships with clients (among these Google, AWS, and Oracle). 
• Predict clients' needs and provide appropriate solutions.

May 2021 - April 2022 (London) - FTC Contract

• Managing the eBay account for both global and local markets (IT, FR, UK).

  End-to-end campaign management of email, landing pages, and onsite marketing campaigns from creative brief to execution (including ticket management and regular calendar update). 

• Other ad-hoc tasks in support of the seller marketing team (ex: video coordination, event management, social media support, sellers' stories, local programmes).

2019 - 2021 (London)

• Developing and maintaining relationships with clients; acting as their main point of contact. Interpreting and clarifying client instructions to create campaigns using Eloqua; briefing the production team while ensuring client needs are met.
• Maintaining and updating various administrative systems (Ops Manuals, Production Statics and Intercompany Billing Reports).

2017 - 2019 (London)

• Assisting the Marketing Director in the daily management of all marketing initiatives; ensuring they are within budgets and deadlines. 
• Supporting the UI/UX team to develop a better customer experience & understand customer pain points.
• Acting as the customer relations team leader in charge of customer satisfaction and retention. Testing apps & developing user stories (UX). 
• Responsible for push & in-app notifications, and content assets using Mixpanel.

Jan - Jun 2016 (Milan)

• Monitoring, analysing and listening to the agency's clients' online conversations on social media platforms.
• Planning the strategic identity of the clients for different brands on various social media platforms (Instagram, Facebook, Twitter).

Own Literature Blog - Geeky Bookers

2014 - 2016 (Milan)

• Editing, researching and writing content on a daily basis and sharing on social media platforms.

  Designing website layout and creating graphic content using online tools.

• Implementing HTML/CSS code to enhance user experience.

  Maintaining strong PR with affiliates and publishing houses.

• Reviewing books, movies and TV series/shows. Publishing previews from publishers before their official launch.
• Collaborating with 22 Italian publishers (Mondadori, Rizzoli, Harper Collins Italia, Corbaccio, and De Agostini, among others).

University of Milan

(Università degli Studi di Milano)

2013 - 2017

• Subjects:

  Communication & Online Communication Media Sociology

  Social Research and Surveys

  Sociology of Interpersonal Communication

2014

Marketing and Business Writing Workshop, Italian Language